Still only publishing your content in a single place? If so, you're missing out on a huge amount of exposure, visibility and results you could otherwise be achieving.
To give your content the greatest chance of success, you need to publish it as widely as possible across a whole network of different content sites.
This involves repurposing content - in other words, creating new versions of the original content - to suit the specific platform you're publishing on.
For example, let's imagine your content is currently in the form of a blog post. Here are some examples of how you might repurpose it:
- Into an article such as this. Often they will be quite a bit shorter than the original post. Depending on the site it's published on, it may not use the same amount of visual imagery.
- Into a presentation for publication onto say SlideShare.
- Into a video for YouTube. If you've already created a presentation, the easiest way is to use that as the basis of a video.
- Into multiple Tweets spread out over time, taking some of the key takeaways from the post.
- Similarly into one or more updates for other social networks.
I've mentioned a couple of key sites already where you can publish your content. There are of course many others.
Here's a full listing of 25 such publishing platforms and content websites, starting with...
1. Your Blog
Your own blog should be central to your whole content marketing strategy. Through regularly publishing high quality content, you build credibility, authority and traffic.
Plus each post forms the basis for quality repurposed content you can then publish elsewhere.
Thanks to built-in audiences, these other sites can attract much higher engagement levels. This can also lead to your content spreading virally and reaching thousands you wouldn't otherwise reach.
As already mentioned, multiple Tweets can be scheduled to go out over time, using different key points from content you publish elsewhere.
Each time you publish a new post - or publish content to some of the other sites listed here - schedule one or more updates for Facebook. Use an image such as your post's Featured Image to boost engagement levels and click-through.
Similar to Facebook, one or more updates can be scheduled out over time, linking back to the original content. You'd generally do this through your Company Page.
If you're using a Featured Image whenever you publish to your blog, you can easily re-use it as the basis of a post on Pinterest, linking back to your blog. You can also post videos and SlideShares directly to Pinterest.
Google+ can be good for micro-blogging, where you create a longer synopsis of your content than you might do on say Facebook. Or even a series of posts based on the original content.
Publish content to your personal profile, your business page, and to different communities you are a member of in order to widen your reach.
Instagram is gaining popularity with marketers, as it can have much higher engagement levels than Facebook. Try reposting your blog post's Featured Image or perhaps infographics you can post here as well as say Pinterest.
Medium was created by a couple founders of Twitter, and designed to use all the best bits of the other social networks. As such, it can be a powerful place to publish your content.
A microblogging and social networking site, Tumblr is one of the top 10 most popular sites in the United States.
Posts will generally need to be visually-appealing to get good results. Experiment with say publishing an excerpt from your blog post with some images, and then linking back to your blog for the full post.
One of the top 200 websites in the world, and can give you a lot of exposure quickly. Simply create a presentation based on a blog post, and upload to the site.
As already mentioned, the presentation can also be used as the basis of a video for publication on...
YouTube is the second largest search engine just behind Google, though most marketers focus mostly on Google.
By regularly repurposing content as videos, you can build up your presence here and take advantage of all the additional traffic and exposure it can give you.
Another site you can upload your video to for additional visibility.
13. LinkedIn Pulse
Because it taps into LinkedIn's network, good content is readily shared and can easily reach thousands within just a few days who you wouldn't otherwise be in front of.
14. Google Images
You can't submit images here directly, but by using images within your blog content for example, it can still deliver some additional traffic for you.
Here are some tips, which also help your SEO in general:
- Reference your domain name within your blog post's Featured Image. - Be liberal in your use of images within blog posts, while ensuring they add additional value to the visitor. - Use keywords in the names of your images.
15. Your Email List
All your content gives you ample material with which to stay in touch with your email list and keep your business front of mind. Re-use your content within a regular ezine, linking to the relevant content and driving up your engagement stats.
16. Other Ezines
Find ezines in your niche that readily publish content from contributors. Often you'll find such content is added to a related website too. For example, I've been regularly published in ezines going out to hundreds of thousands of subscribers.
17. Guest Post on Other Blogs
Contact relevant blogs in your niche to see if they accept guest posts - many blogs do. This can give you valuable additional exposure.
Rather than create content from scratch, save time by creating a new, unique version of a post that's already on your blog.
18. Printed Publications
Don't forget offline opportunities to publish your content. Think about businesses that offer printed newsletters, magazines, newspapers, and so on.
Relevant forums can be a great place to publish your information. You're not trying to sell anything, just attract people to you through your information.
Be sure to check out the forum's rules and simply aim to add value. Contribute regularly for example by reusing some of the content you've created before. Link back to posts or other content where it's relevant and helpful to do so.
Think about repurposing blog posts as say content for the Kindle. For example, you can periodically create eBooks based on a collection of posts you've already published.
21. iTunes - Podcasts...
Content already on your blog can easily be repurposed into podcast content. Use a regular podcast to reach and grow an engaged and loyal audience who might not otherwise come into contact with you.
Post content to subreddits related to your niche. You'll find subreddits have their own rules, so make sure you abide by them, but good content can end up reaching thousands in this way.
Search for questions and topics on Quora on which you have created content. Post answers in which you deliver a lot of value within Quora itself, but then link back to your content elsewhere for further information.
Answer other questions without any links to give some balance, while also helping to build your profile and attract followers.
24. Yahoo! Answers
Similar to Quora in some ways, but a less sophisticated user base. Approach in a similar way to Quora by fully answering questions and linking back to other content for further information.
However, you do firstly have to spend some time on the site getting involved. You can only add links once you are at Level 2 or above.
25. Google Web Search
Of course, your content is 'published' on Google Web Search, similar to other sites. You don't control your ranking, and therefore how visible you are, but you can heavily influence it.
- Focus on creating value for the visitor. The more value you create, the more visibility you'll be rewarded with on Google.
- Publish content on other sites around the web, such as those here. That increases your exposure, leading to more links to your content and higher overall authority.
- Focus on building your social networks. This can again encourage links to your content. Plus more views for content such as videos and presentations can give them higher search rankings.
Try republishing content to just a handful of your preferred sites from the list above. By doing it regularly, you'll see your results really start to build.
Does it work? You're reading this, aren't you?
Steve Shaw is the founder of vWriter.com, the content creation, management and distribution platform that helps your business grow traffic, build engagement, and "Be Everywhere". Get your copy of his Be Everywhere Online Marketing Blueprint, and find out how to create your own Google-friendly authority site that will stand the test of time and come to dominate its niche - vWriter.com/blueprint