When you're running a home internet business you have to ensure that you stay up to date with current online marketing trends. Let's take a look at 5 online marketing trends that are happening right now.
1. The Growth Of Mobile.
One of the most notable new online marketing trends is that more and more people are accessing the internet using their mobile devices. In fact, 25% of internet users only access the internet via a mobile device. In April 2015 Google changed their search algorithm and if your website isn't 'mobile friendly' you can expect your search engine rankings, and ultimately your web traffic, to take a hit. Websites that are not 'mobile friendly' will no longer show up in Google searches made via mobile phones.
2. The Influence Of Social Media.
Social media has never been more important for a home internet business. More and more people are looking for their favorite brands and products on social media and if they can find you there, chances are they will click through to your website to find out more information. Social media offers your business an incredible opportunity to connect with your target audience, increase your exposure, generate leads and bring in sales.
3. Providing Top Quality Content.
Google will reward websites that provide good quality content rather than those that provide a lot of low quality content. Remember that your content should be written in a way that is pleasing for humans to read, not just search engine spiders. Quality content helps to establish you as an authority in your industry. You will also find that people will start to trust you more and will share your website content with others.
4. Video Marketing.
Over 1 billion people use YouTube every month. And with Google owning YouTube, these two giants can send a lot of traffic to your website. There is no need for fancy software or plugins either. You can make a simple video very quickly by putting together a slideshow presentation with Microsoft PowerPoint and exporting to video format. Or you can go a step further and make a video with you talking about the benefits of your product or service, all filmed and uploaded via your smart phone.
5. Tracking and Internet Marketing Metrics.
By analysing what your website visitors do on your website, you can fine tune your website so that your visitors get a better experience on your website and this will lead to an increase in sales. It is more important than ever to track your return on investment for paid marketing too. There are now new metrics that measure return on investment for mobile marketing and social media campaigns. Even the smallest home internet business will need to get to grips with internet marketing metrics to measure the effectiveness of their advertising spends and to avoid paying over the odds for targeted traffic and leads.
Regardless of your age, education or technical skills there are no specific requirements for being a successful online entrepreneur. However you will be more successful if you have a solid business model to work from, clear direction and support. If you don't know where to start or you're not achieving the online success that you want, check out this FREE Online Business Video Series