As more businesses are trying to sell their products or services via affiliates, they have to make sure that they provide their affiliates with the appropriate tools, resources and rewards so that they will promote their product and not a competitor product. So, if you are an affiliate marketer, how do you spot the best affiliate marketing program?
1. What Works For Some, May Not Work For You.
The first thing to remember is that what may be the best affiliate program for one marketer may not be the best one for you. Only you know the exact audience that you are targeting and only you know the relationship that you have with your prospects. Before promoting any product as an affiliate, research the product and the type of people who are buying it to ensure that the product fits in with your what your audience expect from you.
2. Check The Cookie Duration.
A cookie is a small file that is saved on a prospect's computer that remembers when they clicked on your affiliate link to view the product for sale. The cookie file will normally remain active for about 60 days which means that if the customer buys within that period, you will still receive the commission. Some affiliate marketing programs will keep cookies files active for life and others for less then 60 days.
3. How Do You Get Paid?
The best affiliate marketing companies will pay you your commissions within 30 days of a sale. Some pay instantly. Make sure that you check the minimum quotas that you must fulfill before you get paid your commission and that you are capable of attaining their requirements. Some affiliate marketing programs can hang onto your money for months before paying out.
4. Product Range.
Does the affiliate program offer up-sells or down-sells in its sales funnel or is it just one product? Does the business have other products that will appeal to the prospective customer, and, more importantly do they pay affiliate commission on the sale of those products to the customer you introduced or referred?
5. Affiliate Support.
Don't forget that you and the business owner are working in partnership. They have created the product and organize the delivery and payment systems and you are marketing it for them. The business owner needs affiliates to sell its products so should offer you support. The best affiliate marketing program will provide items such as marketing materials, email swipes, display banners, sales incentives, instructional videos, reports, ebooks and an affiliate help desk.
Regardless of your age, education or technical skills there are no specific requirements for being successful with affiliate marketing. However you will be more successful if you have a solid business model to work from, clear direction and support. If you don't know where to start or you're not achieving the online success that you want, check out this FREE Affiliate Marketing Business Series.