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Sales Copy Emotional Triggers: 5 Tips For Creating Effective Sales Copy

By Adam Bauthues

Republish: EasyPublish™ Published: 18Mar2012 Word count: 1663 Viewed: 88 time(s) Get Free Content For Your Site

Sales copy has a single purpose. It is utilized to motivate the reader to take action. That action could be to make a purchase, though it may also be to motivate an inquiry, to inspire a click-through or to generate a subscriber to a newsletter. Regardless of the ultimate goal, using sales copy emotional triggers to motivate action is a great way to increase your conversion rate.

We buy for emotional reasons, plain and simple. We justify our purchase based on logic but the initial purchase is always triggered by emotions. We want to feel better, look better, be more respected, and a whole host of needs and desires. It's your job when you're writing your sales copy to tap into these needs and desires with emotional writing.

Here are 5 tips to make sure your sales copy emotional triggers lead to action by your prospects.

1) Inject Emotional Into the Problem

What is your prospect's problem? Your product or service is the one thing that you must show solves your prospects biggest problem. Write down a list of problems your prospect is having and see how you can inject sales copy emotional triggers into them.

Here are a couple examples in the business niche:

- "Frustrated that your business isn't making as much money as you want it to?"

- "Overwhelmed by technology and looking for a simple solution to make more sales ?"

Frustrated and overwhelmed are sales copy emotional triggers that any aspiring marketer or business person can relate to.

2) Inject Emotion Into the Possible Solution

Position emotion in the possibility you present.

Here are two more examples of this in the business niche:

- "How would you feel if your business were meeting or exceeding your profit goals?"

- "Imagine how easy your life would be if all you needed was one simple tool to increase sales by 10 %."

Both of these statements inject emotion into the possibility of a solution to your prospects problem. You want your prospect to be asking the questions you set up, that can be answered by purchasing your product or service.

3) Use Emotional Words In the Body of Your Sales Copy

Below are words that trigger various different emotions in prospects, depending on the circumstances. These sales copy emotional triggers are very powerful when used in conjunction with steps 1 and 2 above. They should add to what you have already laid out and math up with the story you are telling to your prospect.

* Afraid * Overwhelmed * Hopeless * Triumphant * Young * Sexy * Love * Satisfying * Secrets * Trailblazing * Urgent * Exciting * Lucky

4) Rational and Emotional Words

Understand the difference between rational words and sales copy emotional triggers.

There's actually a really useful tool available online that will help you make positive changes to your sales copy. Simply search for "Paul Galloway Emotional words" via Google. You 'll find a tool that lets you plug in your sales page and it will show you where you can replace rational words with more emotional words. Don't just take the tool at its word though. As with everything in Internet marketing, test and track the changes to see if your conversion rate increases.

5) Use Sales Copy Emotional Triggers In Headlines, Promises, and Calls To Action

Make sure your headline or promise and your call to action are also tapping into emotions. Urgency, big promises and other headline and call to action tactics usually embrace the power of emotional words.

For example:

If you say, "Buy now before the last copy is gone," you're tapping into the fear of loss emotion. People will be afraid they're not going to have access to a copy of your book if they wait and will likely click through to make a purchase now, which is what you want.

Remember when you're adding in your sales copy emotional triggers that people always buy for emotional reasons. What emotions is your reader or prospect feeling? What emotions do they want to feel? How can you use emotion to make them purchase?

Consider the emotions you have when you make a purchase and then put yourself in your customer's shoes. Great sales copy speaks to these emotions and makes things happen.

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