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Articles by Adrian Key

• If You Have Broad Match Keywords, You Need An AdWords Negative Keywords List
  It's a fact that your ads will be shown to a much wider audience when your keywords are set to broad match. But, without a large AdWords negative keywords list, you'll probably be very disappointed with your results.
  Published 02May2010, viewed 533 times

• Inside Secrets Of A/B Split Testing Your AdWords Ads
  Visualize yourself with your AdWords account open on your computer screen, looking at the two ads you've just created for your next A/B split testing experiment. Will people click more often on the headline "Cheap Holidays" or "Fantastic Holidays"?
  Published 25Apr2010, viewed 619 times

• Everything You Need To Know About AdWords Ad Scheduling
  You probably already know this, but running an AdWords campaign 24 x 7 x 365 is expensive. But, wouldn't it be amazing if you could have your ads appear only when your prospects are most likely to buy? AdWords Ad Scheduling allows you to do exactly that!
  Published 18Apr2010, viewed 222 times

• Discover The 5 Inside Secrets To Understanding Your Placement Performance Report
  After you read this short article, you will have learned how to find out the inner most secrets about the performance of your ads on the Content Network and what you must then do to improve your campaigns to make them more profitable.
  Published 11Apr2010, viewed 292 times

• 5 Proven Steps To Checking Your AdWords Market
  Creating demand in a market place for a product where none currently exists is extremely difficult and your AdWords market place is no different to any other.
  Published 07Mar2010, viewed 166 times

• How Email Can Double Your Orders From Existing Customers
  Learn how to avoid letting valuable repeat customers slip from your grasp because you are not following up with them regularly.
  Published 10Feb2010, viewed 172 times

• Performance Graphs In The New Google AdWords Interface - What Is Their Value?
  Are the new performance graphs in AdWords any use? Discover ways to use them to help manage your AdWords campaign better in this article.
  Published 04Feb2010, viewed 340 times

• Google Cracks Down On AdWords Scams: Can You Do Anything About It?
  Imagine having Google ban your AdWords account when you are actually doing nothing wrong. If this happened to you, is there anything you can do about it?
  Published 31Jan2010, viewed 305 times

• How Does Google's Product Plus Box Help Advertisers Join More Of The Dots In The Google Empire?
  Google's recent trials with the "Product Plus Box" for AdWords is a prime example of how it's becoming more and more important for advertisers to establish a presence for themselves in as many different parts of the growing Google empire as possible.
  Published 25Jan2010, viewed 288 times

• What Is AdWords Quality Score And Why Is It Important?
  What is AdWords Quality Score, why is it important and how is it calculated? Understand the answers to these questions and with this newly learned knowledge you'll be able to improve the Quality Score for all your keywords and save money too.
  Published 21Dec2009, viewed 197 times

• 5 Ways To Increase Your AdWords Click Through Rate
  Your AdWords click through rate (ctr) is an important statistic for any advertising campaign. A good ctr will reward you with a higher Quality Score. And the better your Quality Score, the less you'll pay in bids, saving you money.
  Published 06Dec2009, viewed 288 times

• The New Google AdWords Keyword Selection Tool
  Google are now inviting AdWords advertisers to trial their new keyword selection tool. But, is the new tool any good?
  Published 22Nov2009, viewed 274 times

• How To Write Good AdWords Ad Copy
  Imagine what it would be like if you could write ads in minutes rather than hours. How much easier and less time consuming would running your AdWords campaign become?
  Published 19Nov2009, viewed 1054 times

• How To Do Keyword Research For AdWords
  When it's time to start that new AdWords campaign or expand an existing one, it's surprising how many people don't know how to do keyword research properly. The harsh reality is that you're going to miss out on hundreds of keywords that could benefit your business if you don't do good keyword research first.
  Published 14Nov2009, viewed 738 times

• Could This Be What Google Means By "Low Share of Voice"?
  There has been a small crises in the AdWords world recently with users complaining about "Low Share of Voice" error messages in their campaigns. In this article, we separate truth from fiction by, defining what "Low Share of Voice" really means, discussing the real impact that it has on your AdWords campaigns and telling you how to get your account running smoothly again.
  Published 01Nov2009, viewed 203 times

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