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Is A Keyword Search Tool Important?

By Aileen Gallagher

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Published: 21Feb2011
Word count: 576
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The short answer is...YES. A keyword search tool is an essential element in the toolkit of every internet marketer and online business owner. The internet is such a vast place that it's imperative that we ensure that our website will be found through the keywords that potential customers type into the most popular search engines. Regardless of what a business is selling, or how valuable their products may be...unless its website can be found easily, it's unlikely that it'll become very successful online.

Why is a keyword search tool so important?

Well, like I've outlined above, unless your web-site can easily be found, it's very difficult to sell anything. Likewise, many marketers who are trying to create an online business work diligently to build their brand through article and video marketing. However, unless they have carried out adequate research before deciding what to write about and what content to deliver through video, oftentimes, the value and content that they are delivering never gets the traffic that's needed to make a significant difference to their business. The sad part is that a successful marketer and an unsuccessful marketer often work just as hard as each other. The difference between success and failure is often that one consistently uses a keyword search tool and understands what keywords that people are searching for in their particular market and niche.

What to look for in a keyword search tool?

Many novices in this area focus primarily on the volume of traffic that particular keywords are presently attracting. While this is a critical measure of the potential of targeting these keywords, it is certainly not the only important measure to consider. Relevance, commercial value and competitiveness are also crucial measurements, and it is often in the absence of research into these that the wrong keywords are chosen.

Firstly, in evaluating the relevance of keywords that a keyword search tool generates, it is important that any keywords that are irrelevant to the content of your web-site or niche are removed. Secondly, it is important that your keyword search tool can compare the commercial value of the keywords generated. This is based on a value derived from Google AdWords. The higher the price that others are willing to pay to target certain keywords in Google, the higher the commercial value. There's little point creating content around keywords that attract people that aren't willing to spend. Thirdly, and perhaps most important of all, is that the keyword search tool that you look at should be able to compare keywords in terms of their competitiveness. Another huge mistake that marketers who fail to carry out intensive keyword research is that they target keywords that are too competitive. There are many keywords in many markets that have simply been very heavily targeted. It is now very near impossible to achieve high rankings using those keywords.

However, with a good keyword search tool that is able to measure the competitiveness of the keywords in your particular niche, it is possible to find keywords that have reasonably high traffic, good commercial value as well as being attractive from a competition point of view. It is crucial that you look for all these three measurements in a keyword search tool. If any one of these three elements are omitted, it may be the difference between success and failure in your online marketing.

Aileen Gallagher is an award winning business coach who helps people achieve their goals. She specialises in internet marketing training and works with a successful community of online entrepreneurs to help others start and grow their own online business.

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