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Copywriting for writers: learn to sell!

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Published: 19Feb2010
Word count: 498
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As a writer, author of a book, you probably think you know your job: polishing your sentences, your style, giving life to characters, and telling a good and strong story.

But when it comes to sell your book, these skills don't apply anymore: moreover, they can even make you sound pompous or, at least, not very businesslike...

Why?

Because you enter another world, a new territory... Selling got nothing to do with book writing techniques. And copywriting asks for a different point of view.

First of all, you have to change your mind. Stop looking at your work as a piece of art. Of course it can be one, but a professional copywriter sees it as a product. Yes, a product. You write a book, you publish a book, but you sell a product.

So, what really means copywriting, and how to learn it?

--) copywriting focuses on communication and customers psychology. How people react, feel, dream, hope...

By using copywriting, you will discover why people buy books. If your name doesn't mean anything to anybody, chances are that people will be interested only by your subject: they look for what lies inside. And it can be a lot of different things. So ask people first (on blogs, forums, polls...), and cleverly use their answers...

Don't take anything for granted, listen to your customers, and change your mind when needed.

--) copywriting is a method. Don't reinvent the wheel! So many famous copywriters wrote books and articles, and shared years of tests and experiences: buy them, get them, read them, feed yourself with their best tips and tricks.

For example, writing a good sales letter asks for special techniques and skills, with a strong emphasis on structure. Don't use it, and your sales letter will fail every time!

So learn this writing strategy from masters. As a blogger said once Ť Your headline is the first, and perhaps only, impression you make on a prospective reader. Without a headline or post title that turns a browser into a reader, the rest of your words may as well not even exist. ť So it's something you need to practice, because it's crucial to your online success.

And, by the way, professional copywriters spend 80% of their working time on headline writing: they probably have a good reason to do it that way!

Listen to all these great guys (Joe Vitale, Christian Godefroy, Jim Carlton, Ben Hart...), they do know what online selling means.

--) copywriting takes discipline: you need time to master this craft. Emails, sales letters, ads... without this arsenal, all your efforts will miserably fail.

So, patiently, daily, do your homework: copy the masters, take them as models, never steal, always copy and modify. Try to figure out why it's working for them.

Every morning, sit down at your desk and deliver the best message you can to your readers/customers.

So, to reach success in your self-publishing odyssey, be a good writer, but be a first-rate, top-notch copywriter too!

Alain Jamot is a writer, publisher, and Internet marketer. If you enjoyed reading this article, go to http://sell-your-book-online.com where you will discover new marketing, writing strategies, and free tools, to sell more books.

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