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Adopting Innovation in Business.

By Alan Gillies

Republish: EasyPublish™ Published: 16Feb2009 Word count: 565 Viewed: 315 time(s) Get Free Content For Your Site

Consider this... What if instead of the compact and featherweight mobile phone that you use today, you had to carry around one of those huge phones prevalent in the early 1990's? You can heave a sigh of relief that it was just a thought; courtesy of the innovators who spent many years of their lives, designing this 'mini-world' for all of us, just the way it is now.

However, this did not come easily. Innovation has to be incorporated into an organizational culture if such revolutionary and landmark achievements are what we are aiming to achieve.

Ideally, a culture is thought of as a set of opinions, attitudes, norms, beliefs, and values, while innovation is the implicit and explicit result of the creativity and knowledge of the individuals working within this organization. However, just coming up with something that is 'out-of-the box' doesn't mean that it will always work - often due to organisational circumstance, because even though a fruitful innovation can be turned into a reality, there are still many factors which derail incredible ideas from reaching their destination. With the passing of time, innovation has gone far beyond the concept of simply generating creative ideas; it's something which can now be seen as the culture of a business. This 'innovative culture' can often be the difference between a 'successful' and a 'not-so-successful' organization. Such a culture strives toward developing an attitude of continuous learning and improvement in the employees. Every organization has its own unique culture which differentiates it from all of the others, and the success or failure of any of these businesses depends largely on how well this culture is managed. An organization with a well managed innovative culture almost always expands more rapidly than an organization without this understanding. In the case of an organization with a poorly managed culture, integrating and linking with the innovation of an existing culture is not an easy task, as this requires careful consideration, consistent motivation and an unwavering pursuit toward change.

Here are a few factors organizations should utilize for the integration of innovation into their culture:

1. Intellectual Property - This is the most important ingredient of an innovative culture. Regularly bringing up ideas in discussions or debates creates a continuous process of refinement, and these brain storming sessions infuse the members with enthusiasm, thereby stimulating the participants to come up with even more 'never thought of before' solutions.

2. Technology - Ownership of 'tech' and the process of upgrading these technological advancements are both other aspects which need consideration. This structure acts as an interface between knowledge and products, and is therefore responsible for the materialization of concepts from paper into tangible and intangible services.

3. Effective Leadership - Effective leaders are those who, in the organization, continuously integrate and motivate the creative thinking of their peers and subordinates.

4. Proper Communication - Proper communication is essential for making correct information available, at the right place and at the right time. Miscommunication at the smallest level in an organization can play havoc with even the most brilliant innovative idea.

To be competitive in our changing business world, businesses require their individuals to develop innovative ideas consistently. These innovative ideas can help any organization traverse difficult phases of business smoothly, as companies can sell such innovative ideas in a slump period of a business cycle, or reap maximum profits during a time of strong market share.

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