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Things to Learn From The E-Commerce World

By Alexander Mason

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Published: 24Aug2009
Word count: 460
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The Internet is huge. It's colossal. And in my humble opinion (or should that be IMHO) it is the greatest, most significant invention ever created. More important than the wheel, telephone and even sliced bread!

It has taken the way in which we interact with one another and completely re-written the rule book. This includes the way we do business, the way we consume news and importantly, the way our other inventions communicate with each other.

So our cars are being fitted with Sat Nav which update via wireless Internet. Our TVs can show on demand movies with the aid of the Internet and step by step, our entire world is being homogenised further because of this revolution.

In a nutshell, it's pretty important: So how does e-commerce, (the job of making a living from the web - or monetizing traffic as I see it) differ from traditional offline business?

One thing I leaned very quickly, is that there is far more Internet users not buying or visiting your sites than there are that do. Unless you are google, eBay or you tube, you can be fairly certain that your are missing out on more visitors than your getting. This means that competition is so thinly spread it becomes negligible.

Consider how many firms sell Cosmetics. There are of course a lot, but on the high street, I would guess that the majority of people either shop at (I'll have to use the UK as an example) Boots, Superdrug, Body Shop or perhaps one of the five supermarket chains. Let's be generous and say there are 50 recognisable companies doing it in the UK. On the web, there are millions. If you search for the word cosmetics on google, there are over 50 million results. Each one of them will be making money from there little slice of the pie. It isn't shared only between the established companies who sell exactly the same products via hard won (and expensively won) marketing war. This revolution, like all great revolutions, is building from the ground up.

This of course affects how e-commerce business owners go about their operations. Whilst this is the topic for another article, it is suffice to say, that working with your competition holds far greater rewards than competing against them. Let the big boys like Virgin vs BA or Microsoft vs Google fight it out. They already have eaten up the small guys so now they have to fight tooth and nail just to keep market position.

With the size of the pie, at our doorsteps, such competition is simply not needed in these early days of online business.

So to all those budding web entrepreneurs out there -give us a call and we'll see if we can work together!

Visit us for Info on how Dermarollers and Skin Needling devices are revolutionising the beauty industry.

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