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Viral Marketing: Spreading the News in LA

By Ali Maadelat

Republish: EasyPublish™ Published: 05Aug2009 Word count: 536 Viewed: 171 time(s) Get Free Content For Your Site

Many Los Angeles marketing firms stick to the traditions of marketing principles: television, print, radio and networking. While these media are still useful to this day, there is something that has recently reshaped the way we view advertising: the Internet.

With the ease of file sharing and networks spreading like wildfire over the 'net, it is no small wonder that the world of marketing would eventually capitalize on this massive audience. Advertising giants like Google and Yahoo! have made it big by realizing this, and you can too with the right marketing tool.

And this is where viral marketing comes into play.

While viral marketing may sound like a something evil or insidious that involves some biological weapon of mass destruction, the premise is actually quite simple: using networks of friends, family and acquaintances to spread the news to other people. The term 'viral' has come into being by comparing this marketing strategy's style to that of a virus: one 'cell' infects a few cells, while those cells infect other cells, which in turn infect other cells and so and so forth.

Professional Los Angeles marketing firms know exactly why viral marketing is so effective, and would never pass up on the benefits that come along with it:

'Infectious' spread Viral marketing is effective first and foremost due to the ease of transmission in a network. A friend shares a video or an email marketing your product or service to another friend and that friend shares it to his friends, and on and on it goes until it either reaches a dead end or has spread across all the possible networks that could carry it.

Now while this can easily be understood as beneficial on a global scale, it can be equally effective on a local setting. Los Angeles marketing ideas can take root in these online social networks that specifically target LA residents; boosting the presence of your company both on a local and a global scale.

You then get good advertising and marketing for your company, while leaving the actual work to the online community to spread the news around. Cheap and immensely effective if executed properly.

Examples of Viral Marketing Here is one solid example of viral marketing:

Let's say your Los Angeles marketing firm comes up with a spoof of a popular celebrity that is the current rage in Hollywood. This spoof comes in the form of a funny video that discreetly implicates your product in any way to aid in the humorous situation. You spend a little money to shoot the video, and upload it on the 'net. You then sign it up on video-sharing sites, email newsletters and corporate blogs as part of your marketing campaign. If ever the video would 'click' with the community, it will create an awareness of your product that will be associated with the funny video.

The result: increased marketing strength that is both inexpensive and effective.

Just make sure that you sign up with a Los Angeles marketing firm that knows what it is doing. Viral marketing has consequences when done improperly, and you need it done properly if you don't want to damage your company's reputation in the process.

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