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What Should Every Network Marketer Avoid?

By Alison Bova

Republish: EasyPublish™ Published: 24Oct2010 Word count: 430 Viewed: 306 time(s) Get Free Content For Your Site

Its no secret that a lot of people fail in the network marketing industry. Yet no one really questions WHY this is still the case. It's a statistic that doesn't seem to change over time.

The intent behind the sales pitch is what a Network Marketer should avoid at all costs.

The 'pitch' is an outdated technique that doesn't sit well with our information savvy global society. The Sales Pitch is too one sided especially in an industry where a business relationship starts with the expectancy of a medium to long term time frame. The buyer may understand what they are looking for and show some interest but it is the seller that drives them to buy. For the salesperson the sale is the only thing that matters to them, they want to add up their results at the end of the day and be satisfied. While this is happening what is going on with the buyer?

This is where the problem lies, the buyer was in a certain emotional state and when it wears off and they realise the amount of effort, training, and resources and overall commitment needed to become successful in this style of business they drop out. This is a result of the failure, its like being talked into buying a shirt you didn't want. You will never end up wearing it more than three times.

But there are lots of successful people in the industry using this technique so why are they doing so well?

They use this solution with so many people that the game of numbers are in their favour. But with every new potential customer comes a constant battle within that conversation to fight the buyers natural urges to avoid being sold too at all costs. This is time consuming and exhausting. There is so much that needs to be overcome each time because there is no trust and established relationship.

I think this is the most important point...no trust and establishment of a relationship means small to nil results from this new customer because you didn't have their commitment on their terms in the first place.

There's a new approach that is far more rewarding for the network marketer and still a win/win situation for the buyer.

Allow the decision to be the buyer's choice.

With the continual increase in competition, choice and access to information available on a global scale, I believe this type of selling (without selling) is the only way a network marketer will have longevity in the industry.

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