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Articles by Allyn Cutts

• 3 Hot Tips For Building Trust And Increasing Sales!
  How many times has it happened to you? You walk through the doors of a place of busineess and here he comes - perfectly groomed with a smile planted across his face in greeting. Within two minutes he has talked non-stop and promised you everything, including the stars if you purchase his project. You lift and eyebrow, and think to yourself... "Yeah, right!"
  Published 25Apr2006, viewed 321 times

• The Unbelievable Facts: You Can Beat The Competition By Raising Prices!
  Hey, that got your attention! You're probably sitting there with a raised eyebrow, and thinking... "Yeah, right!" Everybody knows that you have to have the best prices in town to be competitive... or do they?
  Published 11Apr2006, viewed 283 times

• 3 Powerful Tactics That Motivate Customers To Buy
  Wooing customers is a little bit like dating. No, you can't present the engagement ring on your first date! There's a two-way relationship that grows one step at a time before it leads to the church doors. You can't rush it... you can't skip it... if you're looking for the satisfaction of a life-long commitment.
  Published 04Apr2006, viewed 284 times

• 3 Marketing Tactics That Will Send Your Sales Through The Roof
  When the tide comes in, all boats in the harbor go up... the tough part is figuring out how to bring the tide in. Booming economies come and go and bring surges of profit increases, then ebb to leave behind shortages and tough times. Regardless, there are some business that just seem to weather the tough times with grace, not really affected by recessions. It's almost as though they have a secret source... maybe they do... customers
  Published 22Mar2006, viewed 251 times

• 7 Questions Consumers Ask Before Buying Your Product
  Customers want to know what they are getting into before they open up their wallet. One of the best ways to upset them is to give them unexpected fees at the last minute. Make the deal plain and simple... no unexpected and unpleasant surprises
  Published 15Mar2006, viewed 248 times

• 3 Foolproof Ways To Soar Through A Recession
  Winners are ALWAYS looking for ways to grow their business. They trust their company, trust their customers to come through for them, and realize that a financial crunch offers advantages that aren't available during better economic times.
  Published 07Mar2006, viewed 239 times

• Impressing Your Customers Is Easy With 3 Guaranteed Tactics
  Customer satisfaction isn't one single act, but a group of actions that work together to make their experience a pleasant and satisfying experience. You've probably eaten at a restaurant where the food was wonderful, but the service slow and unprofessional. Somebody was doing a good job, but your overall experience wasn't up to par. There are three areas of service that work together to impress your customers.
  Published 21Feb2006, viewed 218 times

• 5 Must-Have Techniques For Creating Unbelievably Productive Copy
  Nothing can spell out BORING quicker than bland claims that really say nothing. "My clients make more money!" is a perfect example of poor copy that could use a little life. What happens when you change it to, "My clients increased their sales by 23.5% in the first 30 days!" Now that is kicking! It's specific and exciting.
  Published 14Feb2006, viewed 267 times

• 2 Sure-Fire Methods Proven To Convert More Customers
  If you're a marketer your number one concern is customers. You've probably read and heard a million and one ideas about how to build relationships, retain customers, create a list of potential customers, and inspire consmer loyalty. But the tough question is, "How do I convert prospects into customers?"
  Published 31Jan2006, viewed 232 times

• Easy Ways To Crank Up The Sales Volume
  Supersize It! Okay, okay... the real marketing term here us upsell it, but the word association takes me to McDonalds. You've been there... you pull up to the window, place your order and they always say... "Would you like to supersize that?"
  Published 17Jan2006, viewed 258 times

• Personalize Your Success
  Just last week, I used the last receipt form on my counter, and went in search of a new receipt book. It was a fruitless search... I had just used the very last one in the office. Grumbling, I berated myself for not paying closer attention and went to check the mail.
  Published 11Jan2006, viewed 279 times

• 4 “Sale Thieves” You Need To Be On The Lookout For
  Many successful marketers began their careers as children setting up a lemonade stand or selling newspapers. Years of experience and exposure to more mature and intricate marketing techniques change a lot of things, but there is one aspect that is no different between selling glasses of lemonade and Internet marketing... customers have the power to decide whether or not to buy your product
  Published 03Jan2006, viewed 306 times

• 7 "Quick Fixes" Every Marketer Needs To Know About
  When your profits begin a downhill slide or just seem at a stalemate, you scratch your head and ask a thousand times, "What am I doing wrong?" Well, the truth is that you may not be doing anything "wrong", but there may be some things you could do to bring about a change. The next time you're up against a brick wall, try implementing these techniques into your marketing campaign, and watch those blues disappear!
  Published 27Dec2005, viewed 249 times

• 3 Elements That Make Your Ad Successful
  When was the last time you bought a car? Did you really NEED a car? I mean REALLY need a car? Chances are the one you were driving was still running when you bought the car you have now. Yep, Americans rarely buy because they need... they buy because they want to experience the feeling that comes with buying
  Published 06Dec2005, viewed 296 times

• Dramatic Advertising That Sells
  Think about the last car purchase you made... Did you watch closely for advertisements that explained all of the features before you bought the car? Probably not. In fact, studies show that most of us notice the ads AFTER we have purchased our new car.
  Published 29Nov2005, viewed 279 times

• 5 Winning Strategies For MLM Success
  Sure you want everyone to benefit from the opportunity for freedom you have to offer, but face it... not everyone has an interest in extracting themselves from their comfort zone. Successful MLM marketers are willing to step out on a limb, and to change themselves. No, it's not for everyone.
  Published 23Nov2005, viewed 350 times

• 7 Key Tactics For The Small Business Owner
  For most folks, owning your own business is a dream come true. The freedom of being your own boss, and succeeding to the best of your ability are facts of life for the small business owner. Sure, there's more stress than what you probably imagined when you were creating your grand plans, but with a little strategy and planning you can overcome any tough spot you get in.
  Published 15Nov2005, viewed 322 times

• How to Find Those Niche Markets Your Business Can't Afford to Overlook
  How many niche markets are perched right under your nose? ...markets you've been overlooking? Hey, take a look at the customers you have right now. Are there any groups that stick out in your mind? Now let me ask you this...Do your advertisements and sales cater to any of these groups?
  Published 09Nov2005, viewed 183 times

• 3 Effective Tactics Every Business Should Implement
  Do you remember your first day as a business owner? You were probably just like the rest of us... pretty darned happy and bit on the proud side. Yeah, back then we thought we could conquer the world. Now we're too busy conquering our own little corner of the world to pay a lot of attention to the rest of the world... unless it's to learn a few tips from successful marketers just like us who have made it big.
  Published 01Nov2005, viewed 292 times

• 4 Explosive Tips To Dynamite Your Sales Volume
  Some of the most effective things in life are the simplest. Marketers spend a lot of time trying to understand the psyche of consumers, discover ways to predict economic trends and a million other aspects of business that can determine success. Hey, it pays to remember that some things are just basic, common sense and as easy as pie. Let's look at some tactics that just might be the key to the success you've been pining for.
  Published 25Oct2005, viewed 283 times

• 3 Crucial Elements For Jumping Sales Numbers
  Marketers from every niche have common ground when it comes to bills. Yeah, every month there's a new stack of bills demanding to be paid. Will there be enough profit to slide right through bill paying time without a flinch? Or do you find yourself fretting about whether you'll even break even? You don't have to be victimized by envelopes and 8x10 sheets of paper. Implement these 3 techniques to boost your sales.
  Published 20Oct2005, viewed 254 times

• Market Testing The Key to Advertising Success
  Market testing is the key to increasing the effectiveness of your advertising campaign. If you're like me, just the word testing makes your shoulders slump and a groan escape your lips. Hey, it's really not that bad... especially when you notice the substantial increase in your bank account!
  Published 11Oct2005, viewed 315 times

• 4 Step Dynamic Sales Letters
  You, like all marketers have a million and one things to do today! At the top of your priorities is marketing... finding more customers and raking in greater profits. If you're looking for a simple, proven model to create sales content without spending hours hunched over the computer, try the AIDA (Attention, Interest, Desire, Action) model. You'll be amazed at how fast you can create an effective salesletter.
  Published 19Sep2005, viewed 309 times

• The Explosive Benefits of a Natural Market
  Last year a local gentleman opened a Mexican restaurant in our area. The unique aspect of the restaurant is that not only is the Mexican food authentic, but the employees are Hispanic as well. When you walk through the doors, you feel as though you've stepped into another culture.
  Published 14Sep2005, viewed 290 times

• Small Ads Produce Dynamic Results 4 Steps to Exploding Your Market With Small Ads
  Dynamite comes in small packages... or in small ads in the marketing realm. Our natural instincts scream that BIGGER IS BETTER! Is it really true? Sure, the small advertisement doesn't have the luxury to of listing all of the benefits and cementing the deal. It does whet the reader's appetite for more information and clearly directs them to the desired info. Here are 4 easy steps to make small ads work for you
  Published 07Sep2005, viewed 332 times

• 3 Lifesaving Tactics to Stay Afloat In a Constantly Changing Marketplace
  Let's face the facts... old-fashioned marketing tools aren't going to keep your business a growing and prosperous entity in today's marketplace. Hey, this month's hottest techniques and information will be obsolete in six months. Now, I'm not saying that old marketing principals can't be upgraded and incorporated successfully, but as a rule marketers have to stay on top of the latest marketing trends.
  Published 30Aug2005, viewed 324 times

• Blast Your Way Out Of A Slump With 4 Simple Tactics
  Every business goes through a "slump." Hey, you've been raking in the bucks when... blam, you're up against a brick wall. The customers seem to have forgotten you exist, and the bills pile up. Don't despair... you're not alone.
  Published 23Aug2005, viewed 312 times

• Hit The Jackpot With Customer Complaints
  Our most powerful instinct is to avoid customer complaints, but they may be the best thing that happens to your business. Here's why...
  Published 15Aug2005, viewed 298 times

• 3 High-Impact Fixes For Your Marketing Woes
  How many times has your competitor gotten one over on you? The feeling of being left behind just eats away, until you do something about. The problem is that we often feel that we've got to come up with some grand plan in order to get our business skyrocketing again. Don't be fooled! Getting back on top of the market isn't as tough as it seems with these high-impact, easy-to-use fixes.
  Published 08Aug2005, viewed 326 times

• The Top Ten Marketing Tips You Don't Want To Overlook
  Consumers buy because the want to experience the benefits of the product or service you have to offer. Evoke those feeling that your clients will experience once they have the product in their hands... and you've made a sale. It isn't until after the sale that they want to justify the purchase. Prepare them with the logical aspects of the purchase before they get the after-the-sale-blues.
  Published 01Aug2005, viewed 371 times

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