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Articles by Andrea Feinberg

• Want the Dream Business & the Dream Life? Which is the Chicken & Which is the Egg?
  When you recognize your success is in the hands of customers who continue to buy, you'll always deliver benefit-filled products, customer-centric policies. When you acknowledge your business reputation rests with employees who produce, deliver and manage customers' experiences, you'll provide rewards and a company environment that attracts the best team. All this in service to your own dream business to ensure it delivers your dream life.
  Published 11Mar2011, viewed 98 times

• It's February Already and I Don't Care How Well Your Goals are Doing
  There's a vision you have for a different way of running your business; don't let it stay in the back of your mind as a brief mental getaway when things are knotty. Remember your commitment to yourself, regardless of the day of the week or holiday you're celebrating. Every day is a great day to be reminded: you're building your business to deliver value, 100% of the time, for you, your customers, employees, partners and vendors.
  Published 26Feb2011, viewed 129 times

• 5 Critical Mistakes You're Making That Limit Your Business Success
  Self-awareness is an important part of success with time and how you use it while building your business. Here are 5 ways that self-awareness (or its lack) is a downfall for over-worked small business owners.
  Published 09Nov2010, viewed 297 times

• Creating the Intra-preneurial Spirit
  Want your employees to think like entrepreneurs? Be clear on your motives before giving them the responsibility and the authority.
  Published 19Oct2010, viewed 134 times

• If You Win a Lottery Do You Need Skills to Build Your Fortune?
  A small business owner starts out with a clear vision of how the planned enterprise will expand upon their life, add opportunity to employees, value to customers and provide a stronger, safer life for their family. And then the business takes over; just as money becomes the defining feature for the lottery winner, so too the business comes to define the owner.
  Published 18Oct2010, viewed 137 times

• Remembering the 9/11 Attacks
  The extraordinary events of Sept. 11, 2001 were highlighted with the recent passing of this year's remembrance. That day that affected so many continues to have profound, lingering effects. How does it continue to show up in your business?
  Published 21Sep2010, viewed 151 times

• Are You a Time Junkie?
  Time Junkie? Find yourself running around, with never enough time to get everything done? Your to-do list is a mile long and seemingly getting longer by the minute? You end each day wondering 'what the heck did I accomplish today?' Here are 6 of those strategies that, while initially freeing up hours in a week, will lead to a far more valuable result: a well-run business without the owner's ongoing presence.
  Published 09Sep2010, viewed 177 times

• The Great Balancing Act
  A recent conversation idea made me think about forms of balance that must be in place for personal & business success to occur. A common business killer is trying to balance what's in front of us, on the desk or desktop, with longer term goals to which we committed. There's the balance of meeting expectations of our team members, business partners and mentors, vs. what we personally believe, often silently, must be attended to first.
  Published 12Sep2010, viewed 141 times

• A Balancing Act
  In coaching, we talk a lot about 'work/life balance'. Recently, I've been told the entire concept is out of whack (a technical term); I've heard this notion is unrealistic and attempting to find balance detracts from the pleasure of what's in front of us, right now. Perhaps it's the very term that's misunderstood and needs to be revisited so it can be moved from the cliche aisle into the relevant goal lane.
  Published 30Aug2009, viewed 264 times

• Quick - Who's Keeping You Accountable? Is it Still Mom?
  Coaching is a true partnership: the coach's role is to provide the opportunity for the client to re-frame or shift perspective. What's the pay off? It's in the expanded number of possibilities that become available to someone who previously believed they were stuck. However, the acknowledgment of that new insight is just the beginning, important step.
  Published 28Aug2009, viewed 277 times

• You Think Hiring an Employee is Tough? What's It Like to Inherit a Company Full of 'Em?
  So often I see this common and expensive cultural mis-fit when hiring employees: 's/he just didn't fit in'. It's a mistake that can be avoided with proper job benchmarking, assessing the job's key needs and then interviewing and assessing candidates with those profiles in mind. Can you imagine the headaches inherent in corporate mergers when a bus-load of employees land at your door from another set of corporate expectations?
  Published 06May2009, viewed 271 times

• Open Wide and Smile
  Regardless of the professed reason customers select you as a supplier, they want just one thing: your customer wants to feel justified in having made the decision to work with you. S/He wants to know her/his thinking and decision-making was sound. How do you support that desired result, after the sale was made?
  Published 06Apr2009, viewed 219 times

• 6 Steps to Reorganize Your Thinking and Business for the Changed Economy
  One of the ways I'm finding opportunity in this recession is its absolute requirement that we re-invent our business with an open-mind and willingness to change. Clinging on to what was, will never let you enjoy what's going to be. It's hard to see opportunities in the current chaos if all you see is chaos. Reconsider 'the way you've always done things' and discover a healthier way to reply to current conditions with these 6 suggestions.
  Published 24Mar2009, viewed 216 times

• It Takes More than a Business Card
  Ever walk out of a networking event feeling that nothing came out of it for you? That you didn't meet anyone who could help your business? Maybe that's the problem: your attitude about what constitutes a successful event.
  Published 06Mar2009, viewed 252 times

• Stressed for Success? Try on a New Attitude
  What's your source of stress? Small business owners tell me their stress comes from too little time, too many responsibilities and not knowing where to turn first. Sound familiar? Stress can cuddle up and become your unwanted companion. So, here are some very lo-tech tips to navigate our modern world and minimize stress.
  Published 02Mar2009, viewed 275 times

• Are You Hearing Your Customers?
  Communication is a remarkable process. As representatives of an enterprise, we spend countless hours, funds & energy to craft our messages, policies and behavior in a way that will truly express our intent - to our customers, prospects, suppliers, employees, shareholders, the bank, the press; in short, to everyone who can have an impact on the health of our business. And how do we know what these audiences are actually "hearing"? Read on.
  Published 24Feb2009, viewed 262 times

• Got All the Right People in Their Right Seats on Your Bus?
  Ever meet a prospective employee who included their core beliefs, personal attitudes and behavioral style on their resume or in their interview remarks? Deceptively simple and hugely on target, validated assessments provide insight into values and behaviors and give employers huge opportunities to expand the effectiveness of this most expensive asset - their people.
  Published 28Feb2009, viewed 228 times

• I Can See Clearly Now
  Realizing that daily activities are part of a larger vision adds a significance to each small step we take and often can invigorate those seemingly inconsequential wins we achieve. Having a clear vision often makes it easier to choose, knowing our decision will move us closer or is a diversion from what's really meaningful.
  Published 21Feb2009, viewed 230 times

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