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The Type Of Roles In Marketing

By Andy Jones

Republish: EasyPublish™ Published: 16Mar2011 Word count: 500 Viewed: 303 time(s) Get Free Content For Your Site

If you are considering a role in marketing and are not sure which path or direction to take, it can be a confusing decision. The fact is that moving around in marketing roles is usually quite easy to do, but in order to do that, it is worth having a good idea about which role you would want to focus on and also which role you would give you the most job satisfaction. Here is a guide to the marketing roles that you could do.

1) Marketing Strategist

This is very top level marketing and involves a lot of planning and research, and also a good insight into the business and its business objectives. A marketing strategist is usually at a senior level, possibly on board level.

2) Marketing Communications

Marketing Communications is all exactly what it says - communication in marketing. This involves communications to the marketplace, usually to customers and prospective customers. Marketing communications roles involve strong knowledge of the communications mix, and how they integrate with one another. It also involves understanding the product benefits and features, and how it would help customers with their needs. Marketing communications can include digital marketing, although some organisations have this as a separate role.

3) Marketing Research

Marketing researchers need to have strong analytic data crunching skills, and be able to interpret trends and rationale from data that is captured. Research in marketing takes two forms, qualitative and quantitave which is gathered in two different ways. The qualitative data is usually gathered through face-to-face meetings or focus groups with very indepth insight being captured. The qualitative data is higher volume respondents, usually done through surveys, and involves trend and volume analysis.

4) Product Marketing or Brand Marketing

Product marketing is all about developing, launching and maintaining a product or brand throughout its lifecycle. They will also have indepth view of their customer base, channels and markets. Product marketers know the ins and outs of their products, including any technical specifications, features, and how it addresses customers' needs. They will also be close to any upgrades, changes and rebranding of the product.

5) Digital Marketing

Digital marketing can be part of the marketing communications remit, however, where digital is a large part of marketing activity in its own right, digital marketing is a role in itself. Digital marketers specialise in all communications and marketing online. This can include search engine optimisation, pay per click campaigns, website usability and design, web content, email marketing and social media. This role has become more specialised over the past five years due to the more traditional marketing activities going from offline to online, for instance advertising, direct mail and customer relationship management (CRM).

So if you are thinking of going into marketing as a career path, or specialising in a specific marketing function, you can choose from a wide range of marketing roles that would best suit your skills and interest.

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