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Article Writing Tips: Why You Should Not Bother About Keyword Density

By Anne Moratis

Republish: EasyPublish™
Published: 26Feb2011
Word count: 567
Viewed: 228 time(s)

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When you are doing SEO article writing, you spend some time focusing on your article's keyword density. Should you really do that? Here are some article writing tips that will help you understand what you should really do when writing your articles or your website content.

We can find countless pages on the internet that tell about keyword density and what a good keyword density is. And many internet marketers spend a lot of time using keyword density checkers and keyword analysis tools to see if they have the right percentage of keywords on their web page or in their article. They don't know that they are wasting their time. Keyword density does not matter, and here is why.

Keyword density is the number of times a keyword appears on a page with respect to the total of words on this page. So if you write a 500 words article and your main keyword appears 5 times on the page, your keyword density for that particular keyword is 1%. In the 90s (remember Google did not even exist at the time), search engines algorithms weren't as bright and sophisticated as they are now, and many experts say that search engines used to consider keyword density as one of their ranking factors. So webmasters and internet marketers began stuffing their keywords on their pages, with the intent to manipulate their search engine rankings. This of course led to abuses and poor quality content for the web surfer. Today, search engines have sophisticated algorithms that totally ignore keyword density. Why? Because they have understood that this is not a good metric to measure the relevancy of a page to a search typed by a real person. Search engines rank pages based on totally different factors. Matt Cutts, head of Google's spam team, says it very well: "…we tend not to think much about keyword density here at Google, because our algorithms handle it pretty well…". And this is why you should not spend time putting your main keyword on your page so as to reach 1% or 3% or whatever so called best keyword density because it is completely useless.

However, we don't want to be foolish either, and putting your main keyword at least twice in your article will surely help. You will do this naturally anyway. And putting related keywords will even help more, because by putting semantically related terms, you're helping search engines understand what exactly your page is about. Let's take the example of this article. If I do a search in Google for the related terms of the keyphrase keyword density, I find these: tool, analyzer, percentage, ideal, definition, checker, optimal, google, good, best, analysis, and so on. If I look at my article I see that so far I have naturally put 7 of these 11 keywords in it, and this is one of the elements that tell Google that my article is actually about keyword density.

To summarize, when writing articles or your website content, just focus on producing quality content that brings value to your reader. Don't bother about how many times your main keyword is on the page, just put it in the title, the meta description and the body, and make sure you include some related terms in your article body, which you will do naturally if you write quality content.

And for more article writing tips, subscribe on http://www.EfficientArticleMarketing.com and you'll receive advanced article writing tutorials. On the site you'll also have access to a free tutorial covering all aspects of article marketing, from article writing to promoting published articles.

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