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Works Well With Other Websites – Three Key Ways to Profit from Search Engines

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Published: 12Jan2006
Word count: 773
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When most people go to the internet, they head directly for a search engine to type in the topic of their choice. If your business is not indexed by search engines, chances are good that you will never see the level of customers you might be able to with search engine traffic being directed your way. There are three fairly simple ways to increase your traffic and profit from search engines.

The first way to profit from search engines is through pay per click advertising. Pay per click advertising works through search engines that have an agreement with a business to place a small ad on the results page for certain key terms. The listing on the search engine page usually has a title, a short heading, and a short promotional wording blurb. Depending on the search engine, the advertiser may or may not get to control the text. The advertiser pays nothing to appear on the results page itself. He or she only pays a previously agreed upon amount to the search engine when a visitor clicks on the ad itself.

While it is true that pay per click advertising is only worth it if the sale gets from click to close, those businesses that do manage to close the sale have an excellent deal in their hands with pay per click. This means that customers are usually directed to their site for about five cents each, depending on the price of the key word. There are many different current companies that offer pay per click advertising. Google's pay per click program is called AdWords. Google estimates that over eighty percent of internet users visit Google as a search engine. That results more customers seeing the ads than most businesses ever thought possible. Google allows you to create your own ads. They do, however, have a service that will design your ad for you if you choose. Yahoo is the other most popular pay per click program. Yahoo's Overture works through partner sites like MSN and Alta Vista. Through these many sites, they claim to allow you to reach over ninety percent of internet users.

The second way to profit from search engines is to increase your website content. When people surf the web, they are looking for content that is relevant to their purpose. They typically are not looking for marketing ploys. If internet searchers see relevant content on your site, they are more likely to read what you have to say. The more articles you have, the more chances you have that customers might see your site. Many different people search for many different things. Many people search for multiple things in one internet session. As a result, if you have several key word articles, you have more chances that customers might see your articles and click on your site. Because content articles tend to be focused on a topic, and that focus leads to the repeated use of a keyword or phrase, that repeated use leads to higher and more search engine rankings. Increasing your website content will help you become one of those first ten articles. This means more people than you ever thought possible will be clicking on your site in no time simply based on your website content. Not only will you be closer to the top of the search engine with more content, you may also be indexed by more search engines. This could mean something like ninety percent of all internet users seeing your website in any one given internet session.

The final way to profit from search engines is to optimize your site using search engine oriented keywords. Using keywords can do a number of things for your site. First, and foremost, they increase your search engine ranking. Search engines index your pages based on location and frequency of key words on your page. The more key words on your page, the more likely you are to get a higher search engine ranking. The higher your search engine ranking, the more likely people are to click on your site. Research shows that typically, people only click on the first ten links with regard to search engine results. Therefore, if you land in those then, you are more likely to get more web traffic. Keywords also ensure that your pages will be indexed by more search engines. If you have more search engines indexing your pages, you will have more chances for customers to see and click on your site.

Profiting from search engines is not a difficult task if you try to use at least one, or preferably all three, of these methods.

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