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Top 5 Ways to Optimize Your Website for Google

By Anton Pearce

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Published: 28Feb2010
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Optimize Your Website for Google in 5 Easy Steps

Every website is battling for the top spot in Google's search results page, and to do that you have to optimize your website for Google. Optimization requires continually improving your site's content. Even though Yahoo and Bing simply search the tag structures in HTML, Google uses a trickier, and somewhat clandestine, method to determine top spot.

Google looks for websites that continually provide fresh and relevant content. Since Google has such strict guidelines for top spot, it requires web page owners to continually work on keeping their page's content fresh and relevant to hold a top spot in the list.

Keywords and Phrases

Google looks for phrases and keywords as it is assessing a site. It evaluates a site's content, and looks for phrases that match a particular search term. If say, a visitor is looking for 'boat repair' Google will display pages where that keyword shows up several of times in the body of the page. So when you are optimizing your web page, you should concentrate on phrases rather than single words. Now that you know Google is looking for a particular phrase you do not want to go crazy with that phrase on a page either, because this is know as keyword stuffing. Upon coming across this type of site, Google will determine that there are too many occurrences of the keyword phrase on the page to be natural, and it will lower that particular page in the search engine rankings.

The Title Tag

The title tag is important and is unique to each page in a website. This tag shows up in the browsers title bar. It is also used by Googlebot to see what the page contents are going to be. Google then looks at the page contents and evaluates if the two match, and this helps determine page relevance. Since Google looks at each page in a domain, many sites dynamically generate page titles with an introduction text appended to the company name.

Anchor Text

When you add link tags to your page, this is anchor text. Take care to be precise in your anchor test by using relevant phrases for prominent links on your page. Google is looking for specific link information, so the more specific that you can be the better. If you focus on your site's keyword terms and make sure that these are always in line with your content, you will make Google's assessment of your site easy. Google is generous with its link limits saying that no more than 100 links should ever appear on a web page.

Header Tags

Header tags are HTML page elements coded "", and they provide a bold heading on the page. Google uses the headers to determine the purpose of a page, and the title tag is used to determine the purpose of the website. So each page should have a header tag present on it.

Quality Content

The last thing that Google is looking for is unique content. Google's customers are your website visitors, and when Google returns a search list, they want their customers to be happy. So you are helping Google as it is helping your. By finding good, fresh content on your web page along with the keyword phrase that their customer is looking for, Google is happy to place your site at the top of the list and return it to the screen. So if you have bad content - either plagiarized, badly written or irrelevant content - Google wants nothing to do with you. If your site offends the Google guidelines frequently enough, it will eventually blacklist your domain and not even bother to evaluate it.

Optimize Your Website for Google and Make it Readable

By complying with the guidelines that Google has set out for page ranking, you can set your page up to show up at the top of the search list. By continually adding new content, Google will mark your page as a good one to return to its customer. However, you must always make sure that you site is aesthetically pleasing and readable by a human, because the point of why you optimize your website for Google, is to attract new visitors to your page to increase your company's market share.

For a free report that shows you how to use online marketing to grow your practice, get all the clients you need and remove the stress of not knowing whether you will have enough clients or patients next month, grab a copy of Anton Pearce's 'Clients on Tap' report. It's your's free and will set you on the right path for building your health or wellness practice online.

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