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Twitter Marketing Made Easy

By Anton Pearce

Republish: EasyPublish™
Published: 28Mar2010
Word count: 1052
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One of the newest marketing venues to appear on the Internet is Twitter. Marketing through social networking sites is still relatively new, and Twitter is a micro-blogging forum that has become very popular among businesses. While using Twitter requires some thought and planning, you can effectively use it to increase your company's presence. Twitter goes a long way towards leveling the playing field, because small companies can use it just as effectively as larger companies.

There are four components to Twitter that you need to consider using it effectively. The first component is that you need to follow other Twitter accounts that fall into your target demographic. Then you need to post updates about your company, brand or product. As with any online medium, you want to be very careful to never spam any of your followers. Lastly, make sure that you follow successful online marketers, and look for other participants who are in your industry.

First Build and Account for Twitter Marketing

The first thing that you should do is to set up your Twitter account and populate it with several interesting Tweets, which are Twitter posts. Then begin following people who are also using Twitter, and you will find that most people will follow back. When your entire Twitter feed has blanks, though, most people will not bother to follow you. Once you start a micro blog post, you can get on with following any target demographic, and this can be done in either of two different ways.

1. Go to Twitter.com and do a search by typing in keywords that relate to the demographic that you are targeting. For example, if you are trying to sell an application for the iPhone, you would enter the keyword 'iPhone' or 'iPhone app' or anything that may find people who own an iPhone. Then simply start to follow these people. If your posts are interesting and relevant, you will probably pick up some followers this way.
2. Locate Twitter accounts that you want to follow is by clicking the 'Find People' option. Then enter your keywords, related industries, locations or other defining detail to locate followers, and begin following them.

Twitter Marketing Uses Current Information

By adding news that is interesting and relevant about your services or product, you can keep your Tweets current. You can also add information about related news for your industry to keepTweets interesting and informative. For example, if you sell cooking gadgets, you may want to post news about food and recipes.

As you work on developing your targeted demographic, you need to keep your followers engaged, so you will want to tweet, or post, often. If you see a tweet from another Twitter follower, retweet them. This is another great way to pick up new followers, and when they start to follow you, you also are plugged into their followers. Retweeting is one of the fastest ways to build your following or network.

By checking with the search.twitter.com frequently you can look for brand names and see what customers are saying. You can follow these Twitter accounts and thank them. If you see customers who are angry or dissatisfied, you can follow them as well. Then you can retweet them and solicit solutions to the problem. Your customers will be thrilled with the feedback from you, and even more thrilled when you rectify the situation. This is a great way to build a positive 'word of mouth' reputation.

Twitter Marketing and Spam Do Not Mix

Spam in any electronic media is the kiss of death. If you begin spamming your followers, they will drop you like a hot potato. Spam activity would include only posting information on your own products, retweeting the same URL repeatedly, obnoxious Twitter handles, and frivolous tweets. Twitter followers are savvy consumers, and anything deceptive or patronizing is going to leave a bad taste in their mouth.

Twitter Marketing Can Assess the Competition

If you want to build a quality following, then follow quality people on Twitter. There are many online marketers that are experts on Twitter like Dave Peck, Chris Brogan and Guy Kawasaki, and they should definitely be included in your list on Twitter. Also look for corporations that are active on Twitter. They are blazing a trail with their marketing, and you can get good marketing information from them.

Do not forget to look at what your competition is doing. See how they are going about increasing their own following on Twitter. If you want to be a smart marketer online, then you need to constantly be aware of what your competition is doing out in cyberspace. You have a huge marketing opportunity if they rarely post on Twitter, never retweet, or attend to negative posts.

Twitter Marketing Requires Patience

When you are using Twitter as part of your Internet marketing plan, you need to give it time to work. Twitter results take a while to appear, because it is one of the more long-term strategies. You will have to build up your networks and following, and if you use the correct strategies, it will happen in a timely manner. However, do not start a Twitter campaign if you are not going to see it through to completion, because an unattended Twitter account is worse than no account at all.

Once you have built a good Twitter following, then you want to market with a gentle touch. Instead of using 'in your face' marketing tactics, pose a question where your product or service is the answer. Tweet that there are updates on your company's blog instead of trying to cram the information into your tweet, and people that want to know more will click through to your blog.

Always resond when your followers tweet you. If you do not keep up with your following, it will begin to crumble. If you have too large of a following to maintain, then outsource your retweets or assign an employee to monitor and reply to your followers.

Twitter is an interactive marketing tool, and because of this it is valuable in two ways. While it is instrumental in getting your message out, it is also hugely helpful in taking the pulse of your customers. So make sure that your Twitter marketing efforts start strong and more importantly stay strong.

Anton Pearce specializes in helping you to use internet marketing to get all the clients you need for your practice. Sign up for his highly acclaimed and miraculously free ezine and find out how to turn your website into an automated new client or patient referral generating machine.

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