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Articles by Ava Szajna-Hopgood

• Retailers Must Whip Their Multichannel Offering Into Shape Or Risk Being Left Behind This Christmas
  The Christmas period could be said to be a retailer's favourite time of year. Shoppers hit the high streets in their thousands to snap up the latest toys for their children, the biggest diamonds for their wives and a decent pair of socks for their husbands. Spending is, more often than not, indiscriminate.
  Published 13Nov2011, viewed 43 times

• E Going Multichannel: What Can Brands Do To Improve Their Online Offering?
  E-commerce may be an established alternative to bricks and mortar stores, but it still poses a number of problems for retailers and their consumers. Multichannel is now a firmly accepted way to purchase for most UK shoppers, according to a recent study commissioned by Melbourne IT DBS.
  Published 06Nov2011, viewed 56 times

• India Now Retailers' 'Best Hope' For The Next Decade
  Retailers will need a few tricks up their sleeves if they hope to survive the next few years of continued economic turbulence, but according to Ira Kalish, director of global consumer research at Deloitte LLP, growth is still possible, if you know where to look.
  Published 29Oct2011, viewed 49 times

• Where Does The Rise Of E-Commerce Leave Our High Streets?
  The retail industry has always been in a constant state of metamorphoses. The typical British high street, once so comfortably ensconced in the hearts of shoppers, is now under threat from e-commerce and the increased importance retailers are assigning to multichannel operations.
  Published 26Oct2011, viewed 167 times

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