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Low Cost Lead Generation - 3 Mistakes To Avoid

By Azmi Adnan

Republish: EasyPublish™ Published: 17Mar2010 Word count: 704 Viewed: 218 time(s) Get Free Content For Your Site

The best low cost lead generation system is to harvest the leads yourself. The most successful marketers conduct their own lead generation programs through their websites. However, to succeed in this automated lead generation, there are 3 common mistakes to avoid. Understand that you have 7 short seconds to convert your visitors into sales leads by inducing them to subscribe to your newsletter at the opt-in page. The 3 common mistakes that internet marketers make that kill their sales lead generation potential are as follows:

No. 1 : No Clear Objective

Be clear whether you want your visitors to purchase a product or join your mailing list. Be specific and to the point. If email lead generation is your objective, consider providing an incentive, such as a free ebook, which they can receive immediately upon subscribing. Most people who surf on the web are looking for free information, and if you can tickle their senses, they are willing to part with their email addresses and grab what you have to offer. With the captured email addresses, you can stay in contact with your subscribers through auto responders and build on your email marketing. You will need a web-based email marketing services such as GetResponse or Aweber to do this.

No. 2 : Sub-Standard Navigation

Business lead generation websites need effective navigation system to compel more visitors to sign up. A good navigation system will determine the length of stay of your visitors and the quality of conversions. For a visitor to gain access to relevant information on your website, such as products and services which is the reason why you set up a website in the first place, your navigation system has to be well organized. Links to products and services should be below the company information at the top of the menu bar on the right side of your page. When there are sub-menu pages, their links should be collapsible, to save space and to make it look neat. All links should include relevant keywords and describe what they are. Below that, you can place articles, your satisfied customers' comments and praises. Blogs, newsletters, photos and contact information should occupy a more prominent space below the main menu. I find that placing the menu bar on the right to be more effective than on the left because we read from left to right, and usually where the eyeball movement ends, buying impulse takes over.

No. 3 : Missing Emotional Content

Emotion is an important element in a person's buying decisions when you conduct lead generation programs. Emotion moves a person to take action, and that includes purchasing a product from a website. If you look at advertisement billboards along the highways, the copywriting is so compelling that it makes you think. But unlike highway billboards that is visible to you every time you drive by, a visitor only has 7 seconds to be moved emotionally and will probably not visit your website again. The first paragraph of your website should trigger your visitors' curiosity and make them want to know more. Identify who your target leads are and understand what they are looking for. If you are selling fat reduction products for women above 40, than your copywriting should be targeted towards their needs, socio-economic level, problems, interests, etc. The needs of obese women above 40 and obese teenagers are entirely different. If you are specific towards their needs, they will stay longer because it is very easy to leave with a click of a mouse. Before and after photos of women above forty who have found success in weight reduction is an effective emotional tool to make them decide. Videos are even more effective and I highly recommend that you have that too. Photos and videos are like boosters that induce a lead to make a buying decision. How many times have you purchased a product because you were moved by the advertisement or commercial on TV?

In conclusion, low cost lead generation programs such as this is very effective for your campaign if you avoid the 3 common mistakes. Just remember that you need to have a clear objective of your campaign, a good navigation with the menu and links in the right places, and a compelling copywriting that triggers your visitors' buying impulse.

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