Articles by Baz Rothwell

Restaurant Training - F.O.H. Customer Service
Your restaurant needs to be the restaurant of choice for your customers. You are only going to make that happen if you can provide excellent customer service and that doesn't just happen by snapping your fingers. Training is an essential part of creating a brilliant gastronomic experience that your customers will be fighting to be part of. Here's how to do it.....
Published 28Jun2011, viewed 339 times

5 Stages To Building Your Restaurant Marketing Strategy
How to market your restaurant can be one of the biggest problems any restaurateur has. Knowing the best way to attract new customers and encourage repeat custom can be very difficult. For some great advice on just how to market your restaurant and develop a restaurant marketing strategy, read on.....
Published 23Jun2011, viewed 242 times

Restaurant Marketing Research Using Mystery Shoppers
Using the services of a mystery diner is really important, do not under-estimate the value of the service they provide. The article gives you an insight into the purpose and usefulness of such a service, so read on....
Published 19Jun2011, viewed 229 times

Restaurant Marketing Strategies - Targeting Your Customers
For a targeted restaurant marketing strategy, you need to know where and how to find new potential customers. Use the following techniques to identify how to make your restaurant marketing strategies work. Read on....
Published 12Jun2011, viewed 195 times

Restaurant Marketing - Does It Mean How Much I Can Spend On Advertising
When it comes to restaurant marketing do you rely on the local newspaper or other media advertising. STOP WASTING YOUR MONEY! There is more to restaurant marketing than blowing your hard earned profits on useless expensive advertising. Learn how you save a fortune and increase your table covers. Read on....
Published 06Jun2011, viewed 412 times

Marketing For Restaurants - Walk In Or Walk On By
Marketing for restaurants goes beyond simply advertising and putting a few posters in your windows. Marketing for restaurants is an involved process and covers many things. For an idea of just what this could mean to you read on.....
Published 18May2011, viewed 201 times

Restaurant Marketing - A Complex Business?
There are ways to simplify your restaurant marketing strategy. You can make it simple by following a simple 5 step process. Learn more here....
Published 14May2011, viewed 187 times

Restaurant Marketing and the Phenomenal Rise Of Groupon
The meteoric rise of Groupon has been made possible by only two things, the acceptance of the programme by restaurants and the general public. Obviously both are essential for this type of promotion to be successful. The promotion is based on the premise of heavily discounting a product or service, in order to guarantee a specified minimum number of buyers. Heavily discounting by up to 90%. Is it right for you? Your restaurant may not survive.
Published 07May2011, viewed 171 times

5 Reasons Why Restaurant Marketing Using Social Media Is Essential
This article explains why it is essential in todays market that social media is integrated into your restaurant marketing strategy. Without using social media to your best advantage you are letting slip so major benefits to your marketing mix. Caveat emptor.
Published 04May2011, viewed 160 times

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