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Articles by Benjamin Glass

• Stages of a Personal Injury Claim
  When you are injured because of the negligence of another you may need to claim damages for your injuries and losses. While each personal injury claim is unique, there are a few general stages that apply to most cases.
  Published 20Feb2011, viewed 326 times

• Reasons to File a Personal Injury Claim
  You should never think of a personal injury claim as a greedy way to make money at someone else's expense. A serious injury can result in serious losses that you should be compensated for.
  Published 18Feb2011, viewed 243 times

• Defective Medical Devices and Medical Malpractice
  Medical devices are used in many treatments but nothing is foolproof in the world of medicine. If you are harmed by a defective medical device you may need a medical malpractice lawyer.
  Published 19Feb2011, viewed 303 times

• Negotiating a Personal Injury Settlement
  The injury claim settlement the insurance company will first offer you is almost never enough to cover your expenses and losses. A personal injury attorney can help you settle your claim.
  Published 13Feb2011, viewed 323 times

• When a Personal Injury Claim Must Go to Trial
  When selecting a personal injury attorney you should make sure you ask about their trial experience. Taking your personal injury claim to trial may be necessary when a fair agreement cannot be reached otherwise.
  Published 12Feb2011, viewed 166 times

• Identifying a Medical Malpractice Claim
  Just because you do not experience the results you hoped for after a medical procedure does not mean you have grounds for a medical malpractice claim. A Virginia medical malpractice attorney can help you understand when medical negligence has taken place.
  Published 10Feb2011, viewed 96 times

• Medical Malpractice Claims: Failure to Diagnose a Heart Attack
  It's important to know when medical negligence causes your injury. Heart attacks are one of the most frequently ignored or misdiagnosed conditions that result in a medical malpractice case.
  Published 10Feb2011, viewed 145 times

• Don't Make this $900,000 Mistake With Your Car Insurance Policy
  Most people do not fully understand their car insurance policies and how they can protect themselves against uninsured and underinsured drivers. This article explains the reason for buying lots of uninsured motorist car insurance and shows that you can sometimes buy a lot of insurance for very little money.
  Published 01Feb2011, viewed 123 times

• Personal Injury Claim Myths
  There are many myths regarding how and when to file a personal injury claim after a serious injury. A personal injury attorney can help you dispel many of the false rumors.
  Published 25Jan2011, viewed 195 times

• What to Look For When Hiring a Personal Injury Attorney
  Every personal injury attorney handles cases differently. When you have a high volume of lawyers in your area, you should be selective in the attorney you choose to handle your personal injury case.
  Published 19Jan2011, viewed 255 times

• How Insurance Companies Can Harm Your Claim
  The insurance company may seem sympathetic to your losses, but remember that they're a business looking out for their bottom line. Beware some of the tactics they use to make you settle for less.
  Published 17Jan2011, viewed 165 times

• Simplifying Your Legal Business | Marketing Tips for Lawyers
  As your legal business grows, so do your needs and responsibilities. To help simplify and streamline your daily business needs, outsourcing may be the solution to your sanity.
  Published 25Dec2010, viewed 131 times

• Raising the Right Office Staff
  When developing and running your legal marketing system, you'll need the support of a dedicated and well-trained office staff. The more informed and involved your staff is, the better everything works!
  Published 24Dec2010, viewed 101 times

• Negligence in Premises Liability
  Premises liability involves the negligence of a property owner in keeping their grounds safe for visitors. You may have a personal injury claim if you are injured on others' property.
  Published 03Dec2010, viewed 236 times

• Common Types of Personal Injury Claims
  There are many types of accidents that can result in personal injury claims. Any act of negligence that results in injury to another may be grounds to file a personal injury claim.
  Published 03Dec2010, viewed 215 times

• How a Personal Injury Attorney Can Help Your Claim
  Some states make it harder to file a personal claim than others. The more complex your claim is, the more important it is to have good legal counsel on your side with a personal injury attorney.
  Published 03Dec2010, viewed 170 times

• Personal Injury Claim Basics
  You need to be able to prove 3 things to file a valid personal injury claim: an accident, negligence and damages. While some claims settle with the insurance company, others may require trial.
  Published 02Dec2010, viewed 230 times

• Contributory Negligence Laws in Personal Injury Claims
  Each state has its own form of negligence laws to follow when it comes to personal injury claims. Contributory negligence is one of the 2 types of negligence laws that may affect your personal injury claim.
  Published 30Nov2010, viewed 270 times

• Beneficiaries in a Wrongful Death Lawsuit
  There is a general hierarchy to follow to determine which family members are eligible to claim benefits from a wrongful death lawsuit. However, each state has its own statutes giving a strict order.
  Published 30Nov2010, viewed 362 times

• What to Expect in a Personal Injury Trial
  Familiarize yourself with the stages of a personal injury trial so you are comfortable with what goes on in the courtroom. Being well prepared for your trial is essential to obtaining fair compensation.
  Published 23Nov2010, viewed 189 times

• Developing Your Unique Selling Proposition
  A unique selling proposition is a great way to stand out in the crowd of lawyer advertising. By establishing a unique persona you can become more memorable to potential clients.
  Published 24Oct2010, viewed 570 times

• Using Legal Marketing Methods to Draw Attention
  It's easy to draw attention to your law practice when you do things outside the normal view of legal marketing. Think outside the box with your lawyer advertising and you can stand out in the crowd.
  Published 17Oct2010, viewed 255 times

• Tracking Your Legal Marketing Success
  You can't tell if a system is effective if you don't track and analyze the results. Part of legal marketing efficiency is developing the systems and methods that work best for your law firm, and that means tracking marketing response to each lawyer advertising method. Once you've directed your efforts to the legal marketing systems that are worth it, you can relax a little.
  Published 16Oct2010, viewed 410 times

• The Importance of Community Presence
  Your local community loves to see businesses and professionals who are involved in community affairs. Local events are also a great place to employ your legal marketing strategies and do some lawyer advertising!
  Published 14Oct2010, viewed 201 times

• Recharge Your Legal Marketing Batteries
  Even the most successful lawyers need to recharge their legal marketing batteries every now and again. When you find yourself feeling run down and out of creative juices, recharge yourself with your surroundings - you'll come back refreshed and ready to hit the ground running with a new perspective!
  Published 05Oct2010, viewed 151 times

• Marketing Ethics and How to Legally Ignore the Rules
  Part of our job as attorneys is to present our clients' case to their best advantage. Those same skills that win you court cases can also be applied to your rights as a lawyer to advertise. Your state bar may control how and where your lawyer advertising can be conducted, but bar restrictions shouldn't be the nail in your legal marketing coffin!
  Published 09Sep2010, viewed 428 times

• The Power of Free Giveaways
  Who doesn't like free stuff? For decades businesses have utilized the power of the free giveaway to advertise their company, drive up sales, and promote new items. Your law firm can benefit from the same methods, even though you don't sell a physical product.
  Published 15Sep2010, viewed 152 times

• The Principles of Great Lawyer Marketing
  Effective lawyer marketing takes time, effort, and devotion if you're going to become an entrepreneurial attorney. You can boost your marketing efforts by looking at what you're doing and what you can improve.
  Published 15Sep2010, viewed 164 times

• Effective Internet Marketing Strategies for Lawyers
  The Internet can be an intimidating place for legal marketing, especially if you're new to the online world. Instead of fearing new technology, embrace it, because Internet marketing is becoming the stronghold of advertising for all forms of business. Knowing how to effectively implement good legal marketing through the Internet is a tough thing to begin, but you don't have to act alone.
  Published 02Sep2010, viewed 171 times

• Effective Legal Marketing Through Monthly Newsletters
  One of the most powerful legal marketing tools isn't completely reliant on the Internet - it's your monthly newsletter. The tried-and-true method of physical print media may be going out of style but there's still a lot of merit to having a reliable monthly publication going to your clients to keep them in the loop. One of the best ways to keep your clients close and your name memorable in their minds is to show up in their mailbox every month.
  Published 02Sep2010, viewed 155 times

• We Need Medical Malpractice Reform Now, Stupid
  I had a very interesting conversation with an emergency department (ER) physician recently at a social event. He was clearly frustrated with his current working situation and what he saw the future to be with the impending government takeover of medicine. He was employed by his local community hospital and had been practicing for about 16 years. He had a "solution" for what he perceived to be a problem.
  Published 29Aug2010, viewed 178 times

• Time: Your Most Valuable Asset
  As a lawyer, time is your most valuable asset, even if you don't use the billable hour model. Your time should be spent on the most critical tasks that promote the success of your legal practice.
  Published 26Aug2010, viewed 153 times

• The Best Professional Marketing Coaches for Lawyers
  You can pretty much find some sort of marketing seminar taking place every weekend of the year - but do they know lawyers? You wouldn't go to just any doctor for a toothache, you'd go to a dentist. So why should you listen to generic "marketing coaches" for advice on how to market your law firm and legal services?
  Published 26Aug2010, viewed 154 times

• Attorneys: Leave that Jealous Mistress!
  Many lawyers think that they can't have a successful, profitable legal practice and still have a social life, a family and free time to enjoy their success. The old stereotype is that "the law is a jealous mistress" and you need to devote most of your time and energy to keeping it happy. When you drop this notion and realize you CAN be successful without being chained to your desk, you'll have found legal marketing success.
  Published 16Aug2010, viewed 220 times

• How to Use Your Law Practice as a Tool to Serve Your Lifestyle
  Who's serving who in your law firm? Is the work calling the shots, or are you in control of your office and your clients?
  Published 11Jul2010, viewed 176 times

• Response to Your Legal Marketing
  Establishing a good legal marketing system can result in little effort in the future when it comes to marketing your law firm. However, once you get things running smoothly that doesn't give you license to ignore your legal marketing completely. Responding promptly and courteously to your legal marketing results is critical in allowing your legal marketing system to run on its own.
  Published 30Jun2010, viewed 179 times

• Marketing Yourself as a Niche Lawyer
  When you've established a niche for yourself in your legal practice, you need to push it one step further with your legal marketing. Having a hook or gimmick that sets you apart from the other lawyer advertising out there is key to attracting client attention.
  Published 26Jun2010, viewed 156 times

• Is Thinking Like a Lawyer the Most Important Thing You Can Do?
  Our days in law school are spent preparing us for researching cases, obtaining depositions, presenting evidence in court and other various nuances of the legal profession. What they don't prepare us for is the business side of being in practice. Even if you're a partner in a large law firm, you need to understand that thinking like a lawyer sometimes has no place in the business side of your practice.
  Published 24Jun2010, viewed 149 times

• How to Optimize Your Law Firm's Website
  The Internet is the most popular way for consumers to find what they're looking for, including legal services. Make sure your law firm's website is doing all it can to help your legal marketing.
  Published 17Jun2010, viewed 146 times

• Whose LIFE Is It Anyway?
  Change or die. Don't ever stop thinking about how to keep your marketing relevant to your market. Match your message to your market. Who's the market for your product or services. Great business owners are always thinking (and re-thinking) about this.
  Published 29Jun2010, viewed 185 times

• Taking Back a Lawyer's Position of Authority and Trust in the Community
  Your legal marketing campaign is a vital part of your reputation in the public eye and your local community. Effective lawyer advertising can help you establish a positive image of trust and respect.
  Published 28May2010, viewed 198 times

• What Successful Business Owners Have in Common
  Learning from successful businesses allows you to achieve success yourself in a timelier manner. There's a reason so many professional associations exist - learning from success inspires success.
  Published 21May2010, viewed 151 times

• How to Make Your Law Firm Stand Out On the Web
  Your firm’s website is a key part of your legal marketing. Because so many lawyers are now turning to the Web for their lawyer advertising, it’s important to make your website stand out.
  Published 16May2010, viewed 217 times

• How to Get More Names in Your Client Database
  Your client database is a big part of your marketing plan. Building and maintaining this database properly will save you headaches in the future and make automation of your marketing plan easier.
  Published 12May2010, viewed 221 times

• Successful Lawyers Grow and Cultivate a "Herd" of Raving Fans
  One of the marks of success for a lawyer is having happy clients eager to sing your praises to their friends. Developing a "herd" of devoted fans is one of the best ways to help market yourself.
  Published 02May2010, viewed 196 times

• Yellow Pages Ads Can Still Be Effective If You Do It Right
  The era of Yellow Pages ads may be ending as people turn to the Internet as the go-to source for local information. Learn how to stand out from the crowd with lawyer marketing tips from Ben Glass.
  Published 23Apr2010, viewed 249 times

• Help Me Rescind My Car Accident Settlement
  Be careful when you sign that accident "release." The insurance adjuster is under no duty to give you good advice and what you don't know may come back to haunt you. Most personal injury attorneys will consult with you, for free, to discuss your rights.
  Published 07Jan2010, viewed 313 times

• Administration on Course to Stifle Innovation and Creativity through Antitrust Laws
  What happens in America if you become wildly successful? What happens if a product or service of yours becomes so good that so many people want it that becomes the dominant player in the market place?
  Published 03Jan2010, viewed 436 times

• Effective Time Management -- Separating Entrepreneurs from All the Rest
  The end of the year is a great time for personal assessment. Many great entrepreneurs use this time of year to not only plan next year's journey but to make an honest appraisal of the last 12 months of our lives. As I look forward to 2010 I see a calendar that is almost overflowing as it is.
  Published 30Dec2009, viewed 379 times

• "Free Consultation" is NOT an Irresistible Offer
  An irresistible offer should be an important part of your marketing strategy. It should get the conversation started with potential clients. Find out how you can create an irresistible offer and why "free consultation" does not fall into this category.
  Published 06Dec2009, viewed 187 times

• It's All in the Headline
  The headline is one of the most important aspects of any ad or website. However, many firms make the mistake of wasting this precious real estate. Find out how you can create an effective headline that gets the conversation started with potential clients.
  Published 26Nov2009, viewed 154 times

• Trying to Say Too Much in Your Ad & Other Common Marketing Mistakes
  Many lawyers make mistakes when it comes to advertising. One of the biggest mistakes in lawyer marketing is trying to say too much with your ad. Read this article to find out how to create an affective attorney advertisement and avoid the common pitfalls.
  Published 19Nov2009, viewed 321 times

• Thinking about advertising in a new or different media?
  Most business owners chase after the next attractive media to advertise in with no plan. Ben Glass gives a multi-step process that any business owner could use to find and test new advertising media.
  Published 12Nov2009, viewed 172 times

• The High cost of Defensive Medicine
  The "high cost of defensive medicine" is an argument made to support tort reform. How can we look at whether "defensive medicine" exists from a rational and objective basis?
  Published 13Oct2009, viewed 469 times

• You Had Better Be Practicing Discrimination in Your Law Practice
  Why and how you should be "discriminating" in your law firm. Recognize the difference between your clients and model your service and marketing after it.
  Published 10Oct2009, viewed 307 times

• Court Clears Way for Suit in Sleepover Death
  The Supreme Court of Virginia allows a lawsuit to proceed against a mother who promised "I won't let you daughter get in a car driven by a boy."
  Published 14Sep2009, viewed 292 times

• Clauses You Don't Want to See in Your Long-Term Disability Policy
  Many employer-provided, group-disability insurance policies have serious shortcomings that make benefits almost illusory. Which of these "hidden danger" clauses does your employer's policy contain?
  Published 30Aug2009, viewed 425 times

• The Importance Of Setting Goals
  Learn how to set goals and actually work towards them.
  Published 07Aug2009, viewed 337 times

• Business Owners Can Make Themselves the Obvious Choice
  Make Yourself the Obvious Choice. Most ads just 'shout' at prospects. You ad does not improve by being made bigger or more colorful if the message doesn't change. Here's how to ensure that yours ads don't get lost in all the noise.
  Published 18Jul2009, viewed 213 times

• What are Your EXCUSES for Not Implementing a Complex Marketing System for Your Law Practice?
  Here are the excuses and objections lawyers make about implementing and using a complex, multi-step, multimedia marketing system: (1) If I don't contact the client right away they will go to another lawyer--your system is too slow. (2) My clients don't want to read all that stuff. (3) I need to do the little cases for the chance to get the big case later on.
  Published 04Jul2009, viewed 265 times

• Good Lawyer Marketing Is Complex (and it SHOULD be!)
  Getting clients is a complex problem. There's a ton of competition in your market niche; consumers don't know how to tell a good lawyer from a bad one; ethical rules appear designed to make all lawyer marketing look the same; and your marketing messages compete with 3,000-5,000 other daily marketing messages. Lawyers should develop a complex marketing system that will set them apart from their competition.
  Published 28Jun2009, viewed 232 times

• Supreme Court Justice Ginsberg Calls ERISA "Unfair"
  HMOs are not liable when the their decision to deny coverage causes further damage to the insured. According to the Supreme Court, while this is "unfair," ERISA regulations prohibit states from allowing a plaintiff to sue for a worsening of his condition or for pain, suffering, or death caused by the insurance company's decision.
  Published 25Mar2009, viewed 288 times

• Why Doesn't My Treating Physician's Opinion Matter?
  When a doctor declares you are "disabled" and can no longer work, is the insurance company allowed to ignore his opinion? The Supreme Court of the United States has held that a disability plan does not have to give special weight to the opinion of the treating physician. The Court says nothing in ERISA or the Department of Labor's regulations mandate that the insurance company give any special deference to a treating physician.
  Published 24Mar2009, viewed 332 times

• How to Find the Best Personal Injury Attorney For Your Case
  Before choosing a personal-injury lawyer to represent you, do your homework. Virginia attorney Ben Glass of Ben Glass Law outlines the important steps to take and shares vital information so you are well informed and better prepared to choose the right lawyer for you.
  Published 24Mar2009, viewed 412 times

• Outrageous--Kid Drinks with Friends, Gets Hurt and Sues Friend's Mother
  This outrageous lawsuit involves an underage drinker who gets into a car with a drunk driver and is paralyzed in the resulting accident. He sues the parent who was at the home where he was drinking, although she did not know he was drinking in her home. She has to pay $2.5 million settlement. Why should the responsibility for this accident lie with this parent?
  Published 19Mar2009, viewed 233 times

• The Billable Hour--A Bad Business Model for Lawyers
  Most lawyers use the "billable hour" as their fee pricing model. Its a bad business model and may subject the lawyer to unwarranted ethical concerns.
  Published 10Jan2009, viewed 271 times

• Myths Your Neighbors, Friends, and Other Lawyers Tell About Long-Term Disability Insurance Claim
  When you think about filing a claim for disability under your employers group long term disability plan, you will get advice from friends, co-workers, human resources and maybe even some lawyers. Some of that advice can sink your claim.
  Published 08Sep2008, viewed 346 times

• Six Essentials Lawyers Must Demand From Their Website Developer
  Lawyer marketing on the Internet is fierce. Here are 6 essentials you should demand from your webmaster in order to stand out in the crowd.
  Published 21Aug2008, viewed 289 times

• Finding the Best Virginia Personal Injury Attorney For Your Accident Case
  If you've been injured in a car accident in Virginia you may find the choices of attorney to be daunting. Having a hard time differentiating one from another? Follow this simple check list of steps to finding the right Virginia accident attorney for your case.
  Published 23Jul2008, viewed 527 times

• What Personal Injury Lawyers Can Learn from Bottled Water About Marketing
  Most personal injury lawyers are frustrated with their marketing. Some say "how can I differentiate myself from all of other lawyers marketing their services?" Take a look at how they market bottled water. If they can differentiate water then you can differentiate your law firm. Its all about the story.
  Published 12Jul2008, viewed 261 times

• What Personal Injury Lawyers Need to Know About Getting a Web Site Placed Well in Google
  Having a personal injury attorney website placed well on Google is not a matter of luck and it is not a function of how much money you spend. Rather, it is a combination of link sharing, age and most importantly, frequently updated, original content that is relevant to your practice area.
  Published 23Apr2008, viewed 312 times

• Five Deadly Sins That Can Wreck Your Virginia Car Accident Case
  Virginia car accident victims often make critical mistakes at the beginning of their claim. Insurance adjusters are smart and trained to pounce on those mistakes. Virginia juries are smart and won't put up with any attempt to fool them. Virginia personal injury attorney Ben Glass discusses the Five Deadly Sins That Can Wreck Your Virginia Accident Claim.
  Published 31Mar2008, viewed 449 times

• Eleven Mega Marketing Mistakes that Personal Injury Law Firms Make With Their Marketing
  Most personal injury lawyers are perfectly happy turning over their wallets to the Marketing Vultures (all those Yellow Page, Internet Directory, TV and Radio reps who's answer for all failed marketing campaigns is "you should have bought more!" In this article, lawyer marketing guru Ben Glass discussed the 11 mega mistakes that most lawyers make with their law office marketing.
  Published 26Mar2008, viewed 1019 times

• How a Professional Services Business Can Prioritize Marketing Resources
  Most professional service businesses willingly through their marketing resources at fancy advertising without really thinking through the process of how they can best attract a herd of people who find them interesting and who will allow themselves to be marketed to. This article discusses how to prioritize you marketing resources of time and money.
  Published 21Mar2008, viewed 304 times

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