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Articles by Benu Aggarwal

• Effective Email Marketing - Book Rooms and Build Relationships
  For your email campaigns to be truly effective, they have to be managed properly and conducted in a professional manner. This article provides hoteliers with some practical tips - the nuts and bolts – for conducting effective email marketing campaigns that maximize their return on investment.
  Published 18Sep2007, viewed 342 times

• Blogging for Lodging
  Blogs are the hottest growing medium of communication for businesses and individuals. This article shares how specific niche industry such as lodging can utilize blogging technology to establish trust and credibility. Artcile also illustrates proven ways to socialize and promote blog online.
  Published 11May2007, viewed 611 times

• Milestone’s Top 10 Electronic Marketing Musts
  If you want to secure your share of the lucrative online marketplace, think about all the steps you will take to target Leisure, Corporate, and Group markets for your lodging or resort. Then, create a well-defined e-commerce market plan by clearly identifying the tools that people use to find and book hotels online.
  Published 01Aug2006, viewed 384 times

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