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Stopping Environmental Pollution: Tall Trees And Grass Roots

By Beverly Saltonstall

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Published: 31Jul2009
Word count: 650
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If we had a crystal ball and we knew how to stop environmental pollution, our planet would certainly be a happier place. The fact is that it is far harder to stop environmental pollution than one might seem. Our environment, as the environmentalists like to assure us, is something that has an effect on all of us, and at the same time we all affect the environment. We may stop using toxic chemicals in our homes, and we make a better effort to recycle and we may do a host of other things that can make a positive difference on this planet. But will DuPont and ConAgra, giants in the corporation world, do the same?

As hopeless as the movement to clean up the environment seems, we should never give up hope. The way to stop environmental pollution is to start on a small scale by working with these large corporations and to discover solutions that will stop environmental pollution.

A recent documentary movie, "The Corporation" was created to explain modern corporations using the psychological model of them having a "personality". In the early part of the movie, a group of protestors converge on the doorstep of the CEO of Shell Oil Company one of the largest oil companies in the world. In most scenarios such as this, the scene would be a textbook case of futility that the environmentalists have been used to over the years. The scene would be that of the CEO shouting at the protestors, calling them crazy and has them forcefully removed from the property or even arrested. In this film, the outcome is very different. The CEO and his wife have invited the protestors in and have lunch together.

During lunch, the CEO, his wife and the protestors had a meaningful talk about some of the pressing issues facing the earth, especially how to stop environmental pollution. There was one thing they all found quite surprising. Obviously there was a definite disparity in the status of the two groups. The protestors were, for the most part, young and struggling and the CEO was well off as are most large corporation CEO's. The one common thread they had between them was that they were both deeply concerned about the future of the planet. They both believed that something needed to be done about the environmental pollution problem The interesting fact that came to light during the discussion was that neither side knew how they could stop pollution, despite the fact that one group was dedicated to stopping the problem, and the CEO was the head of a huge company that was accused of causing the problem.

The movie goes on to explore this interesting paradox. But what the movie took as a starting point, we should take as our goal. The most productive route to stopping the environmental pollution problem isn't to work unilaterally and tobe on one side of the fence or the other. Protestors and corporate heads need to work together to find ways to make changes that can make a difference. There are hundreds if not thousands of innovative ideas that work. One workable program that can be implemented is to set up a charity event to help environmental pollution cleanup and secure funding for the project from a large corporation. Another project is to involve your local CEO neighbors in a proposal to implement sustainable projects that can benefit the local neighborhood. While taking the initiative to make small changes to the way we live is a highly positive way to help solve the environmental problem, we shouldn't go it alone. Since the environment affects each one of us, the solution to the environmental pollution problem should come from each one of us as well. It is hoped that we can realize that this team effort is critical to the survival of the planet comes in time to save the planet.

Beverly Saltonstall is an environmental writer and lecturer who is helping to clean up the environment one person at a time. Visit http://pollutionwebsite.com/freereport for a free report; "What You Can Do To Help Reduce Polluton". This report will show you quick and easy changes that you can apply almost instantly to prevent pollution and make this a healthier planet for you and your family.

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