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Articles by Bill Shirley

• Creating Brand Loyalty
  Brand Loyalty is a powerful source of sustained profitability. But many senior executives have no idea how to create Brand Loyalty. This article discusses why creating brand Loyalty is so difficult and what you can do to promote it.
  Published 05Jan2007, viewed 321 times

• Dealing with Poor Performance
  In a tight labor market, you can’t afford to fire every employee who struggles to meet performance expectations. Learn how the Relationship-Leadership model differs from traditional management practices when dealing with employees who are not performing well.
  Published 04Jan2007, viewed 367 times

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