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Bundle them up

By Bobby Buys

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Published: 02Feb2009
Word count: 443
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You know that on an online auction site and market place you can sell practically anything, as long as it is legal. A comic book, a car, a toy, an apartment - anything goes.

Yet, the very variety of products suitable for sale online can be confusing, especially when an Internet entrepreneur starts considering diversifying his or her offer.

Why not give bundling a try. Bundling can turn a plain product into an exciting offer that will outshine your competition. Bundling products is a technique that very few sellers take the time or thought to perfect. Yet, when done properly, it can increase your sales. Selling several products in a bundle is a way to improve your online sales and to free up the warehouse from slow-moving merchandise.

A product bundle is a group of usually related products sold as one. The bundled products have their own product information page, name, description, picture, and price. Many products are suitable for bungling. For example, if you sell a battery-powered children's toy, bundle it up with batteries (so many come without!) and pack everything nicely. If you sell movies online, set a special discounted price on a bundle of Harry Potter or Shrek. Instead of selling a mouse, a keyboard cover and a key board wrist rest individually, combine them into one package.

You do not have to, but may want to set a discounted price for a bundle product. Customers will expect it, just like they expect to get a combo in a fast-food restaurant that is a better deal than each item purchased separately.

Bundling works well for a bunch of smaller products, especially when you have a lot of stock to get rid of. Users can buy bundles same way as other products - except that they often save on shipping and will love you for that!

To create product bundles you should always be on the look out for little extras that you can add to existing products for minimal cost. If you are children's clothes, you could throw in matching socks. If you are selling a tea set, include a packet of tea.

Product bundles are especially suitable from the gift market standpoint. The possibilities here are endless. Get inexpensive baskets or other pretty containers and fill them with an attractive variety of products tailored for different occasions: toy gift baskets, book gift baskets, baby gift baskets, housewarming gift baskets, Valentine's Day gift baskets, and so on. The items in such gift baskets probably would not sell for much individually. But with a little creativity you can transform a heap of quite ordinary products into an attractive a unique offer.

bidorbuy.co.za is South Africa's largest online marketplace. Buyers and sellers come to bidorbuy to buy and sell virtually anything in auction format or at fixed prices. Contact details: bidorbuy Marketing Department; email promotion@bidorbuy.co.za, web site www.bidorbuy.co.za

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