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Articles by Bonnie Kotch

• Are You PPC (Pay-Per-Click) Prejudiced?
  I can remember as little as six years ago, PPC search engine advertising was just getting started. In six short years it has grown into a revenue monster for the search engines. Are you pay-per-click prejudiced? You might be, after reading this article.
  Published 20Jan2006, viewed 418 times

• Working for Yourself…Did You Forget Something?
  Don’t be a “Grab Your Profit and Run” site. Don’t treat your customers like they were yesterday’s purchase and they are no longer important. Yes, they are STILL a customer even after they made the purchase. Some advice to keep your chargebacks to a minimum.
  Published 14Jan2006, viewed 310 times

• Hype. Captivating Copy or Crass Content?
  Hype is the one thing you never want to get accused of using in your web content, sales letters or ads. If hype is so abrasive and obvious, then why does it work so well in converting visitors to sales?
  Published 05Jan2006, viewed 423 times

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