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Can Winning A Business Award Boost Your Business?

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Published: 05May2011
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Here's a good idea to start boosting your company's profile and reputation in your local community.

Start to enter (and hopefully win!) local, regional and national business awards.

How can entering your company into an awards competition help you build your business?

In a word?

Credibility.

By competing against other companies in your industry or category, you show you are confident about your business results.

And, if you win, you can successfully promote this fact on your website, in your own PR, in your sales collateral and in your sales scripts.

You'll be known as an "award-winning" company, a designation that helps build your reputation (and in turn your brand) locally and regionally, and even nationally and globally (depending on the type of awards competition).

Winning an award for your company can raise your profile in your community and help boost your reputation in your category in a number of ways:

> Position you as a true expert in your industry > Highlight your ability to deliver results > Showcase the talents and capabilities of your company and your team

While it may be difficult to find an awards competition in your area, they do exist, and it's best to start first in your industry.

Most industry associations have some type of awards competition, usually held on a yearly basis.

You can also search the web to find national and international competitions that may be a good fit for your company.

Awards competitions not only can boost your company's profile, it can also be a great way to honor and recognize your team, especially if the award represents the collective work of everyone in your company.

Since it can be difficult to find a good business awards competition for small and medium sized companies, our company has decided to sponsor the 2011 Business Excellence Awards, specially designed to honor the achievements of the small business entrepreneur and business owner.

Any business around the world can enter this competition, and owners can choose to enter in any of (13) separate categories, including:

1) Entrepreneur of the Year 2) Best Retailer 3) Best Service Based 4) Best Turnaround Company 5) Most Innovative Company 6) Best Manufacturer/Wholesaler 7) Best eBusiness 8) Most Community Impact 9) Best Customer Service Results 10) Best Start-up 11) Young Entrepreneur (35 and younger)

12) Fastest Growing Company a. Less than 10 employees b. Less than 50 employees c. Less than 100 employees d. Less than 500 employees

13) Best Overall Company a. Less than 10 employees b. Less than 50 employees c. Less than 100 employees d. Less than 500 employees

Winners in each category will receive an exclusive Gold statuette, while Finalists will receive a Silver statuette, with trophies designed by the same company that created the famed Oscar for Hollywood's annual Academy Awards.

In addition, all entrants will receive an Awards Certificate for recognition of their efforts.

Not only will the winners and finalists receive their own trophy for their accomplishments, they'll also receive local and national publicity for their achievements and award-winning results.

Deadline for entries for the 2011 Business Excellence Awards is June 30, 2011.

Business owners and their teams can visit the 2011 Business Excellence Awards to sign up and receive an email link to download their free entry kit.

Owners who want to enter multiple categories can simply make copies the entry form, and send in separate forms with any supporting documentation.

So, if you are interested about raising your profile, the reputation of your business and the morale of your team, consider entering your company in a business awards competition.

You'll not only get value in seeing how your results stack up against others in your industry or category, you just might be able to take away top honors to recognize your achievements and results.

Brad Sugars, Business awards

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