Articles by Bret Ridgway

Info Marketer Mistake-Not Addressing All the Learning Modalities by Which People Consume Information
Enhance your marketing efforts. If you're not offering your content in a variety of formats then you're at best overlooking part of your potential audience and at worst alienating them.
Published 14Feb2009, viewed 182 times

50 Biggest Mistakes #7 - Selling a Product that Isn't Yet Fully Developed
Whether you speak from the stage or not, be sure your product is ready to deliver when you are ready to sell it.
Published 16Jan2009, viewed 156 times

50 Biggest Mistake # 28 Failure to Repurpose Content
A hot phrase these days in the information marketing industry is "repurposing content." Repurposing content allows you to leverage your time more effectively by getting multiple uses out of something you do once.
Published 17Dec2008, viewed 184 times

50 Biggest Mistakes InfoMarketers Make - #18 Packaging Inconsistent with the Pricing of Product
How your information product is packaged is critical to how people will perceive its value. Learn how to choose the best packaging for your product.
Published 21Aug2008, viewed 263 times

50 Biggest Mistakes Info Marketers Make - # 17 Overproducing on an Initial Launch to "Save" on Costs
Often first time information marketers tend to want to overproduce on an initial product launch to try and save a few cents on the per unit product costs.
Published 15Aug2008, viewed 229 times

50 Biggest Mistakes Info Marketers Make - # 8 "No "Read First" or "Getting Started" to Guide User
What can you do to help minimize the return of your information product? Help your customers to consume your information. Tell them step by step how to go through your course. Don't leave it up to them to figure out.
Published 09Aug2008, viewed 252 times

The 50 Biggest Mistakes Information Marketers Make - # 21 No Research to Check Viability of Market
Some people fall so in love with their idea for an information product that they are totally oblivious as to whether or not a market even exists for that product. Be sure the market is interested in your subject. Learn how to determine the potential viability of a specific market.
Published 30Jul2008, viewed 220 times

The 50 Biggest Mistakes Information Marketers Make - # 26 Poor Planning For Launch Date
There's a lot involved in putting together a new product and successfully launching it. Here's a simple Product Launch Checklist that can help you plan better and increase your chances for a successful new product launch.
Published 23Jul2008, viewed 289 times

The 50 Biggest Mistakes Information Marketers Make - #1 No Upsells in Their Online Ordering System
Bret Ridgway of Speaker Fulfillment Services discusses mistake #1 of the 50 biggest mistakes he sees information marketers make - no upsells in their on-line ordering system.
Published 22Dec2007, viewed 257 times

What Information Marketers Should Know About Merchant Accounts
What information marketers should know about merchant accounts
Published 06Sep2007, viewed 378 times

Are Interview Products Dead?
Interview products are a popular information product format within the Internet marketing industry. There has been much discussion lately about whether this type of information product is dead. This article present Bret Ridgway's slant on the situation.
Published 06Mar2007, viewed 343 times

7 Tips for Information Marketers
Information marketing can be tricky. These 7 tips will help you to maximize your revenues from your information marketing business.
Published 02Mar2007, viewed 460 times

10 More Mistakes I See Information Marketers Make
Information marketing can be a tricky business. Here's 10 more common mistakes made that you can avoid to maximize your chances for success.
Published 22Feb2007, viewed 357 times

Perceived Value: What is it and Why is it Important to You as an Information Marketer?
Perceived value is critical to the success of an information product. This article reviews some of the key aspects you need to focus on when putting together your product.
Published 21Feb2007, viewed 377 times

The 10 Biggest Mistakes I See Information Marketers Make
How much money are you leaving on the table as an information marketers? This articles outlines the 10 biggest mistakes I see information marketers make again and again.
Published 15Feb2007, viewed 393 times

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