Article Directory :: Internet Marketing/Online Business Articles The 50 Biggest Mistakes Information Marketers Make - #1 No Upsells in Their Online Ordering System By Bret Ridgway Republish: EasyPublish™ Published: 22Dec2007 Word count: 419 Viewed: 265 time(s) Get Free Content For Your Site Mistake #1 - No Upsells in Your Online Ordering System Millions of dollars are left on the table every year by Internet merchants, especially information marketers, who are not offering their customers one or more additional products during the online ordering process. If you're not taking full advantage of this most opportune time to sell your customers more of what you have to offer then you're a member of this club. This is NOT the club that you want to be a member of. If your product line contains only a single product then it makes it difficult to sell more of your own products or services to your customers. So find a complementary product or service from another supplier that you can sell via an affiliate program. If you can't bundle it in on your own order page (maybe it's a digital product delivery direct from the author), then offer it on your online thank you page via an affiliate link to the other site. Or, if your product or service is appropriate, offer an extended subscription at a reduced price or come up with other quantity discounts to get more money out of your customer's pockets now. You can upsell (or cross sell) either more of your own product or service or someone else's product. I've seen scenarios where the upsell percentage has been as high as 90% on some products. That means 9 out of every 10 people who were offered the additional product or service took advantage of it. Obviously, that results in a very positive impact on your bottom line - at no additional sales cost. I've also seen upsells work where the product being offered as the upsell was priced at more than 5 times the price of the original product. This is definitely not the norm - but is very impressive nonetheless. Anything you're considering should be tested first to see what gets the best response, but what you can test is only limited by your own creativity. Information marketing can be a very tricky business. There are lots of little mistakes that can trip you up. These mistakes can totally derail a project or, at the least, cause you to leave thousands and thousands of dollars on the table. A lack of upsells during the online ordering process is just one of the many mistakes that you can make. Avoiding these mistakes is the key to building a successful information marketing empire. Upsells are powerful. Use them every time when selling your information products. Bret Ridgway is co-founder of Speaker Fulfillment Services, a company that provides product duplication and fulfillment services for speakers, authors, and information marketers. He is also author of the course "The 50 Biggest Mistakes I See Information Marketers Make" which is available at http://www.50BiggestMistakes.com EasyPublish™ this article - publishers click here More articles by Bret Ridgway

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