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Articles by Bryony Thomas

• What's More Important To Marketing Success - Science Or Creativity?
  A discussion of the relative contributions of scientific and creative approaches to the commercial impact of marketing activity. Includes ten top tips for balancing marketing skills in an organisation.
  Published 06Nov2008, viewed 197 times

• What To Say When - A Guide To Managing Marketing Content Through The Sales Funnel
  A short guide to managing the tone and volume of marketing content you use at different stages through a stepped sales funnel.
  Published 29Oct2008, viewed 210 times

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