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The Art of Professional Public Speaking

By Byron Dyson

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Published: 02Sep2011
Word count: 2657
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Today's professional public speakers have several traits that give them the confidence to speak in public and that is a good thing because public speaking is the one thing that people actually fear more than death. These traits are knowledge of their subject, the ability to reach their audience with true communication, the ability to keep their audience actively engaged and their own personal speaking technique usually developed through years of public speaking.

Overcoming the fear of public speaking is the single largest obstacle to public speaking. How many have overcome that fear is by starting out small. For example, when you have a one on one conversation with a friend, peer or associate, your natural inclination is probably a state of normalcy if the subject matter is not one of tension or awkwardness. If another individual joins the conversation, you may be speaking to two people. The only real difference is that the people you are speaking to in a small forum may speak back to you. Eventually, you speak up in a classroom or small meeting session and then this can gradually go to a larger setting. Before you know it, you are involved in public speaking.

The first trait that is necessary in public speaking is to know what you are talking about or being a subject matter expert. Publically speaking about baseball would be futile if you did not know about innings pitched, earned run average or batting average. However, if you know those things as well as a few other fundamentals about baseball, you can communicate intelligently to your audience. Subject matter knowledge provides confidence to the speaker and allows them to maintain their composure through the presentation.

Probably the most important aspect about public speaking is reaching or touching your audience with what you have to say. If your subject matter is boring as many subjects are, you will be challenged to reach your audience. But if your presentation is also boring, you have probably lost the battle before you even begin. How do you reach an audience? If the audience seems passively indifferent, this is not a good sign. Passive indifference can be measured by looking at the audience's body language. If there are frequent yawns, expressionless faces or people looking in other directions, you have probably lost them. How do you keep an audience engaged, especially if your subject matter is dry?

An audience will stay with you if you immediately engage them with an attention-grabbing device. Attention grabbers may consist of a physical prop that ties into your presentation or it may consist of something you say that is totally outrageous or controversial. Props are good as long as they are relevant to your presentation and can be referenced throughout. But controversial statements can be perilous, depending upon your audience. You would not want to invoke a statement of more new taxes to a conservative audience. That might attract their attention, but in a negative way. You want to keep your statement positive, like saying you think everyone should own a gun if speaking to an NRA convention.

Public speaking is an art that does not come naturally to most people. The earlier you start, the more apt you are to be good at it, especially if you observe these traits.

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