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Restaurant Marketing | One Easy Way To Fill Your Restaurant Without Spending A Cent

By Carl Davidson

Republish: EasyPublish™ Published: 06Mar2011 Word count: 419 Viewed: 191 time(s) Get Free Content For Your Site

Many in-home sales companies offer gifts like dinner-for-two to make it easier to get in for estimates and demonstrations. These companies can be a great source of advertising and revenue for you.

In your area, there is a company that has a sales force selling home security systems, water softeners, roofing and siding, replacement windows, kitchen remodeling etc. Let's zero in on just one example of a water softener sales company. They advertise using yellow pages, telemarketing, shows etc but you can get the benefit of their advertising with a simple offer.

Call the sales manager at these companies and offer a dinner-for-two package they can give their customers who have them out for an estimate. An average company might have 3 salespeople who do 2 demonstrations per day…that's 30 dinners per week that they can give away. You have to work out a good price for the dinners in order to interest the company in your promotion

Let's assume dinner for two sells for $30.00 and your cost of food is $10.00. If you sell the promotional dinner for $15.00, you are still making a small profit and you are getting customers brought in for you to impress enough that they come back often

Thirty new customers per week may not sound like much but you can do this promotion with many sales organizations. How many customers would an automobile dealership send you per week? If you have a number of companies giving out dinners, you can pack your restaurant with new customers without spending money on advertising at all. The sales force and advertising of these companies becomes your sales force and your advertising.

Get a list of upcoming home shows, garden shows etc. Every show attracts businesses who want to try a new promotion. Get the list of companies who are attending and sell them into giving away dinner for two. One restaurant I know even comes up with a special dessert names for the promoting company like "Bob's Windows Walnut Crunch" which ties the promoting company into the meal.

Once these customers are brought to you be sure to impress them with your food and service. Use some of the other techniques we discuss to get them on your email list, mobile phone list and stay in touch to keep them coming back.

You can have a sales force of 50 to 100 salespeople selling dinners in your restaurant if you partner with other companies to provide promotional dinners.

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