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Articles by Carolyn Permentier

• What Does Information Overload & Growing Cynicism Have to Do With Relationship Marketing? Plenty.
  This article is about the immense value of relationship marketing. This refers to the efforts a business uses (online or off) to stay in touch with their existing customers/clients. It costs 6 times more to sell to a prospect than it does to sell to an already happy customer. In today's world of information overload and cynicism, it's vital to mine the gold that is an existing customer.
  Published 26Jul2007, viewed 589 times

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