Articles by Carsten Cumbrowski
- The Search Engine Optimization Fundamentals in 11 Steps
This article provides an overview of the necessary steps for a business to successfully engage in organic search engine optimization and is meant to be a high level guide for orientation purpose. It is aimed to people who are not experienced and knowledgeable when it comes to SEO and the integrate details of web design and development. Published 03Jan2008, viewed 449 times
- How to Keep Existing Customers Happy and Buy More from You
Businesses are spending fortunes for aggressive marketing campaigns to acquire new customers. This is nice and okay, as long as the existing customers are not forgotten. Make sure that the customers that you already have are getting the same attention and rewards as new customers, keep them happy and they will reward your efforts with loyalty and increased spending with you, instead of your competitor. Published 01Jan2008, viewed 457 times
- Search Marketing Training and Certification
The search engine optimization and paid search marketing business landscape is changing. The realm of the tech savvy geek, who was able to make your site rank high in the search engines, seemingly using nothing else but pixy dust is ending. Newly trained and certified search marketers enter the market to take their space, slowly. Published 27Jul2007, viewed 464 times
- Web Analytics To Measure Your Success!
Web analytics is critical for your online business success. Learn why you need a web analytics, what it does and what your options are. This is a short primer to introduce you to the world of web analytics. Published 26Jul2007, viewed 490 times
- Poor Search Engine Rankings Caused by Duplicate Content Issues
What are Canonical URLs? What is duplicate content? How does it happen? How can you detect it and what can you do about it? A short primer for website owners and webmasters. Published 25Jul2007, viewed 468 times
- Title Capitalization in the English Language
Interesting about titles in the English language is the fact that they follow different capitalization rules for the words used in the title compared to the capitalization rules of regular content. Learn about these rules. Published 24Jul2007, viewed 1164 times
- Determining The Right Compensation Structure For Your Affiliate Program
There are a lot of things to consider when it comes to the determination of the right commission structure for your affiliate program. Here are a few tips and things to you might want to think about for your program. Published 18Feb2007, viewed 603 times
- Tips for Affiliate Marketing Newbie's - Is Pay Per Click a Viable Option?
Why you should look into Pay Per Click Marketing if you are an Affiliate Marketing Newbie. Tips and tricks for beginners and why you should look beyond PPC to be successful in the long term. Published 30Dec2006, viewed 616 times
- Introduction to Affiliate Marketing - Part 2/2
A brief history of affiliate marketing, the compensation models and how to operate an affiliate program via affiliate networks, in-house and outsourced program management. Published 23Nov2006, viewed 693 times
- Introduction to Affiliate Marketing - Part 1/2
A brief history of affiliate marketing, the compensation models and how to operate an affiliate program via affiliate networks, in-house and outsourced program management. Published 22Nov2006, viewed 737 times
- In-Depth Competitive Analysis and Keyword Research Tools
Keyword research is the single most important task when you start a new Web Project with SEO in mind, Organic Search Engine Optimization for existing Pages and also Paid Search/Pay-Per-Click Marketing Campaigns. Competitive intelligence is another important task internet marketers should take serious. Knowing what your competition is doing is helping you to make strategic decision. Something that works offline the same way it does online. Published 21Nov2006, viewed 575 times
- A Closer Look at the Free Google Pages Service
A short review of the free Google Pages service, explaining features and issues with the usability and functionality of the tool and the interface. Published 20Oct2006, viewed 678 times
- Are Affiliate Marketers Really Unsocial?
The answer to that question was widely believed to be "Yes", but is it true? The Article talks about the misconception , early communities, Forums and the new trend: Social Netwoks. Published 18Oct2006, viewed 564 times
- Promoting Marketing Campaigns Via Affiliates
This article address the unique issues and possible slip-falls if you are using your affiliate program to promote your marketing campaigns and coupons as part of your overall online marketing strategy. Published 17Oct2006, viewed 579 times
- Page Rank vs Google PageRank(tm)
Explaining the different meanings of PageRank and Page Rank as well as the difference between Toolbar PR and Actual PR. Published 16Oct2006, viewed 563 times
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