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Network Marketing is Not A Dirty Word - Five Things You Need To Know

By Cary Ganz

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Published: 24Jul2009
Word count: 658
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Over the years certain persons, places and things have gotten bad reputations that just tend to linger on forever. American made cars compared to foreign cars is one example. Email is rapidly becoming another example not because email by itself is bad but the way it is often used (SPAM) has become an issue.

Now, the purpose of this article is to dismiss, or at least put to rest, what I believe is a misconception of the way network marketing is perceived by many people. Sure, years ago network marketing was an issue with all of the problems associated with pyramid schemes and the like. Sure, many of the network marketing companies took advantage of the hard working marketers and only a few made a lot while many made very little. It was not uncommon for 90% or more of the marketers in a company to make almost nothing while the few at the top raked in huge incomes.

But to condemn an entire industry because of a few (or even a bunch) of bad companies years ago is just not smart. Some of these companies made multi-millionaires out of a lot of their marketers. There are tons of stories of people in Mary Kay, Nu Skin and Amway who did exceptionally well with these companies and many still do despite the bad reputation they have received.

There are certain things you need to look at when deciding to become a marketer, or partner, in a network marketing enterprise.

1. Who Is Involved? You need to do some research and check out the credentials of the chief players in the company. Who are they? Where did they come from? How long have they been in this industry?

2. What Is The Support? There is no way you should ever join an company, let alone a network marketing company, if there is no or minimal support provided. Your chances of success are determined to a significant degree by those that have gone before you. If you are going to be making money for people in your upline (those people that may have brought you into the company)you deserve their undivided attention. One way to find out the support available is to ask. Sounds simple but if the powers that be can't show you samples of the kind of support you will receive, it probably doesn't exist. Also, ask other marketers in a similar position in the company about their experiences.

3. Product. This goes without saying. If you personally do not believe in the product being sold, then you have no business trying to sell it. This is not a medicine show on wheels. Potentials customers will smell you out, if not immediately, certainly with time.

4. Compensation Plan. How deep and wide is the plan? On how many levels will you be paid? For how long? When and in what manner?

5. Start-up and Operating Costs. Since this will, for all intensive purposes, be your own business, what are the start-up and operating costs? Just like in any new business you need to know what kind of capitalization you will need to get your new business going. Nothing is for free. Remember, this will be a business and you will have operating costs. To expect less would be foolish and will only lead to dissatisfaction.

In this economy of ours there are just tons of people that can benefit from a well structured and honest network marketing business. Just imagine being able to set your own hours, be your own boss, never look at a pay envelope hoping that the pink slip is not there etc.

Conclusion. For sure, over the years there have been scoundrels that have taken advantage of untold amounts of people hoping to find their entrepreneurial dream But you can't condemn an entire industry just because of a few rotten apples. Just like any other industry, there are the good and the bad. You need to find the good.

Cary Ganz is the developer of Network Marketers Alliance. More information can be found at the Network Marketers Alliance Website..

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