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Internet and Network Marketing - Different In Concept But Now A Powerful Team

By Cary Ganz

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Published: 27Jul2009
Word count: 491
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We live in a great era for making a living, a very good living, because of the power of the world wide web.Now this may seem like a simplistic statement, and under normal circumstances, I would agree. Of course, the web has made a tremendous difference in the way business is done. But there is a new and emerging trend that most people have not heard of or seen and that the connection and synergistic entanglement of internet and network marketing.

For those of you that may not understand the difference between internet and network marketing let me explain.

Internet marketing, as I define it, really means the selling of products using tools available only on the web. These products typically have been digital in nature or relating to niche markets but using digital type products. The tools available have been such items as email, forums, ezines, affiliates etc. When first started, these tools were welcomed by the targeted markets and business was good. Today, in order to enter the world of internet marketing, as it was in days gone by, you not only have to be real good but real lucky as well. It's a tough business.

Network marketing has been around for years. It gained most of its fame, I guess, with companies like Amway and Mark Kaye. These companies were and still are exceptionally successful but required, for the most part, that the individual marketers used personal contact, one on one, to meet their potential partners. Of course, they could use traditional offline marketing such as direct mail, TV, radio etc. but this was very costly. Historically, network marketing got a bad reputation because a few made a lot, and the many made very little. Most network marketing companies skewed the compensation to the top marketers so that even with hard work, financial rewards were minimal.

Well, today this has all changed. There is a merging of the two concepts into what I would like to call "Network Online Marketing".

New companies are emerging that understand the power that can be gained by combining the two concepts and providing new marketers with an inexpensive yet very powerful way of expanding their businesses. Cost of entry can be very low. Marketing to a huge potential, yet targeted, audience is relatively simple to do and very effective. And most of all, these very same companies have realized that to be and stay on top, they need to spread the wealth. Compensation plans of the past have changed to make sure that those at the bottom have the same opportunity to grow as those at the top.

Conclusion: We live in an incredible age. Sure the economy is turbulent, to say the least, but with turbulence comes opportunity. These are the times that true entrepreneurs cherish. If you are looking for a new start, an additional income or a totally new business, this is a great time to be alive.

Cary Ganz is the developer of the Network Marketers Alliance where you can find more information about the opportunity to combine internet and network marketing as well as a free report,"The Five Steps to Success as a Network Marketer". For more information go to http://www.networkmarketersalliance.com

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