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Articles by Cathy Goodwin

• Successful Mid-Life Career Change Means Managing Your Day Job
  Taking a day job to finance your move to your dream career? Don't let your day job take over your life and destroy your dream. Read on to learn how to manage your time so you change careers without killing your bank account.
  Published 14Apr2011, viewed 240 times

• How To Build Your List By Writing Your Free Report
  As a business owner who wants to develop online marketing, you probably realize you need to get prospects for your opt-in list. One way to begin is to create a short Report that you can give away to prospects. Here's how to get started with your own free Report, even if you're really busy with your business.
  Published 12Apr2011, viewed 109 times

• Web Copywriting When You Get Lots of Visitors But Nobody Buys
  Are you getting lots of visitors but they're not turning into prospects? Or investing heavily to get traffic but not getting more clients? This article explains why traffic can be the red herring when you try to solve the Case of the Missing Website Profits.
  Published 20Mar2011, viewed 101 times

• Copywriting for Conversations With Prospective Clients
  As a service business owner, you may find yourself interacting with prospects who initiate queries about your services, products and programs. Perhaps you want to plan ahead for what you will say so you won't be caught off guard. At this point you are (believe it or not) engaged in copywriting. Here's how to prepare for queries and anticipate challenges.
  Published 18Mar2011, viewed 99 times

• Copywriting Tips For The "About" Page Of Your Website
  Business owners who promote themselves with online marketing often neglect the "about us" page. If you own a service business or work as an independent professional, your "About" page will be especially critical to your success. Prospective clients want to get to know you before they make a hiring decision, yet many business owners make these 3 mistakes when creating their pages.
  Published 13Mar2011, viewed 185 times

• Your Website Makeover Disaster Prevention Kit
  When you hire a web designer, will you be able to function if he changes careers, disappears or gets hit by a bus? Copywriting clients often turn over their website information, not realizing they may need access some day. Learn what you absolutely must get when you hire a web designer or developer.
  Published 09Mar2011, viewed 151 times

• Mid-Life Career Change Needs To Account for Age Discrimination
  Are you a mid-life career changer frustrated with experiences of age discrimination? You are not alone. This article shows that traditional solutions don't work for indvidual career changes...and what to do instead.
  Published 20Feb2011, viewed 110 times

• Create Compelling Teleseminars and Audios To Promote Your Service Business
  As a service business owner, you may be advised to add audio and video to your website marketing mix. But what if you feel shy and you are not used to speaking? Read on to get some realistic tips and ideas.
  Published 06Apr2011, viewed 102 times

• How Service Businesses Gain Maximum Marketing Benefit From Publicity Interviews
  Are you getting invitations to be interviewed for teleseminars or blog talk radio? Do you wonder if you are getting maximum benefit from these opportunities? Read on to learn how to avoid the 5 key mistakes most business owners make when they appear on talk shows or teleseminars.
  Published 19Feb2011, viewed 112 times

• Expect Relocation Stress Following a Career Move
  Moving sound wonderful till you reach your destination and realize you are absolutely miserable. It's tempting to call the folks you left behind, but that's usually a big mistake. Here's what to do instead.
  Published 28Feb2011, viewed 102 times

• 3 Reasons Your Website Marketing Will Grow Your Service Business
  Does your website serve as a hard-working 24/7 marketing partner? Business owners often express surprise when I ask this question. Sometimes they say, "Who cares? I just need a brochure site. My clients come strictly from referrals." Today we're finding that even professionals who work personally with their clients - massage therapists, therapists, dentists - are growing their businesses from the Internet. Learn more in this article.
  Published 12Feb2011, viewed 103 times

• Finding Your Niche To Grow Your Online Service Business
  Finding your niche can be challenging for the service business owner. Often the easiest way is to focus on your target market's pain or problem. What's keeping them from doing, being and having what they want? Why do they call you? Why now? In contrast ,a "nice to have" product is like an extra gadget for the kitchen. You need to make coffee but do you really need an espresso maker? Read on to learn the difference.
  Published 01Feb2011, viewed 141 times

• 3 Simple Steps To Get More Clients From Your Website
  When you want to get more clients it's easy to focus on polishing up the website or creating a new logo. Those steps are important but they will be easy and effortless after you've laid a strong foundation. Read on to learn 3 steps to begin attracting clients from your website.
  Published 20Jan2011, viewed 111 times

• To Get More Clients, Begin By Focusing On Your Niche
  For service business owners, finding your niche is an extremely powerful marketing step. When identified correctly, your niche attracts your ideal clients. Here are some tips to begin finding your niche with just a few easy steps.
  Published 20Jan2011, viewed 159 times

• Website Marketing: Up Close And Personal For Service Businesses
  If you're a service business owner, you may be advised to "Show your prospects your personal side." But is this advice really helpful? Is there such a thing as being *too* personal? Read on to learn how to strike a balance.
  Published 15Jan2011, viewed 124 times

• Get More Clients With The Q&A Section Of Teleseminar Marketing
  Want to get more clients with teleseminars? Mke sure the Q&A section matches up to the rest of the call. Learn more here.
  Published 13Jan2011, viewed 110 times

• Why Starting a Business Is Like Slow Cooking
  New business owners often want to create a business the way we prepare an instant frozen dinner. Pop into the microwave, press a button and enjoy dinner almost immediately. But for long-lasting business growth, think of starting from scratch, simmering slowly and waiting till you're really ready to serve.
  Published 11Jan2011, viewed 251 times

• Essential Steps For Your Vacation Rental Safety
  Vacation rentals soud wonderful - till you dig beneath the surface. Rental property owners want to make money. Make sure they don't compromise your safety.
  Published 10Jan2011, viewed 265 times

• Online Marketing: 3 Ways Your "About" Page Can Promote Your Service Business
  As a service business owner your challenge often involves promoting yourself. Clients want to get a sense of what it's like to work with you. The first place to promote yourself is to enhance your website marketing by creating a stronger "about" page - one of the most neglected opportunities of online marketing. Here are 3 ways to enhance your About page to promote yourself as a service professional.
  Published 07Jan2011, viewed 109 times

• Hire A Copywriter Who Will Deliver The Best Results For Your Service Business
  Service business owners often find themselves busy seeing clients, so they don't have time to create their own content. Yet three words are guaranteed to send shivers down the spine of most business owners: "Hire a copywriter." This article offers tips to avoid hassles and get the best possible outcomes when you hire your own copywriter.
  Published 31Dec2010, viewed 109 times

• How Too Much Copywriting Creativity Can Harm Your Online Marketing
  Online content writers often try to be creative when describing services. When you get so creative that readers have to stop and think about what you offer, you've gone too far. Here's how to use copywriting for creative content that motivates readers to buy.
  Published 31Dec2010, viewed 119 times

• Business Owners: What To Do When You Can't Pay Your Business Coach
  This scenario rarely happens…but it could happen to anyone. You signed up for monthly coaching a few months ago. NowyYou've got your business credit card stretched to the max and you can't pay next month. You want to keep working with this coach, but you don't have the funds right now. What can you do? Read on to learn how to keep going and even grow from the experience.
  Published 29Dec2010, viewed 131 times

• How To Hire A Copywriter And Save Money By Demanding Project (Not Hourly) Rates
  Many business owners think they can save money by hiring the copywriter or designer who quotes the lowest hourly rate. In fact, you usually end up paying the same amount no matter how you are quoted. You just get charged for more hours. Here's how it works.
  Published 13Jan2011, viewed 126 times

• The Stepford Wife Website: Beautiful, Bland And Very, Very Boring
  Remember the movie, Stepford Wives? Women in this suburban town were bland, beauiful and boring...sort of like some websites we've seen arond the Internet. Here's how to recognize a Stepford Website and begin a website makeover to create an online presence that's compelling as well as profitable.
  Published 12Jan2011, viewed 216 times

• Copywriting (Like Coffee) Rarely Comes in Size Small
  There's a reason you can't get a small size cup of certain coffee drinks, and there's a reason your copywriter can't offer a small project. Read on to discover why copywriting requires a meaningful investment of time in order to deliver quality, and some DIY tips you can use to enhance your own website content.
  Published 10Jan2011, viewed 162 times

• Why You're Not Getting More Followers On Twitter
  Business owners increasingly want to harness the power of social marketing to build relationships. However, to make these tools work effectively, you need to make direct connections. Often we see Twitter profiles of business owners who are following many people, but getting few followers in return. Here are some reasons why you may not be making the connections you need for online success.
  Published 09Jan2011, viewed 143 times

• How Service Business Owners Can Earn Revenue From Affiliate Programs Three Ways
  Service business owners often reach a profit ceiling because they have just so many hours in a day. However, if you have a website, you can generate income from selling affiliate products, with just a few content strategies that are described here.
  Published 07Jan2011, viewed 170 times

• How Service Business Owners Can Transform Networking Into A Profitable And Enjoyable Experience
  Live networking can jumpstart a business that's in the doldrums and recharge the business owner's energy. Still, many service business owners fear networking meetings because they don't have a strong script. Read on to learn how just 3 small changes will make your live networking more productive ... and you might actually enjoy the experience, too!
  Published 07Jan2011, viewed 124 times

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