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Articles by Charles Lewis

• Photography Marketing & Selling Secret #32: Craft Irresistible Offers To Get People To Act Now
  One of the biggest photography marketing mistakes I see photographers making all over the world is that they don't know how to craft offers, both online and offline, that are irresistible to their target market. In today's market place, your offer MUST be irresistible if you want people to take action immediately.
  Published 28May2012, viewed 74 times

• Photography Marketing & Selling Secret #31: My 15 Step Formula For Photography Success
  Here is my 15 Step Photography Success Formula. This formula has resulted in amazing success in my portrait and wedding photography business, and it will do the same for you.
  Published 11May2012, viewed 32 times

• Photography Marketing & Selling Secret #30: 8 Photo Sales Tips That Will Skyrocket Your Profits
  Photography marketing is an important part of success in photography - of course. But once your marketing starts working, and people are contacting you, how do you handle that inquiry? If you mess this up, you LOSE that person which your photography marketing worked so hard to get to contact you in the first place!
  Published 09Apr2012, viewed 45 times

• Photography Marketing & Selling Secret #29: The Ultimate Reason Most Photographers Fail
  More than anything else, successful photographers force themselves to learn and do the things that the failures don't want to learn and do. Here's five key areas of your photography business that you MUST perfect, in order to be the success you dream about. Not doing this is truly the "Ultimate Reason" most photographers fail.
  Published 12Mar2012, viewed 45 times

• Photo Marketing & Selling Secret #28: How To Respond To The Most Common Stalls On The Phone
  The most important tool you own is your telephone, because ALL of your clients are going to pass through this tool at some point in making a decision as to whether or not they want to hire you to create their photography. So let's take a look at several of the most common "stalls" you receive on the telephone every day of your photography career, and reveal the proven best ways to handle each one of them.
  Published 15Feb2012, viewed 52 times

• Photography Marketing & Selling Secret #27: A Huge Photography Marketing "Trick"
  Marketing photography takes time. That's right, if you want to be successful at marketing your photography business, you're going to have to put time into the marketing every single week.
  Published 09Feb2012, viewed 66 times

• Photography Marketing & Selling Secret #26: Five Great Ways To Market Photography Today
  Here are five extremely effective photography marketing methods which will bring in excellent, qualified people to your photography business quickly.
  Published 30Jan2012, viewed 53 times

• Photography Marketing & Selling Secret #21: Never Let Originals ("Proofs", etc.) Leave Photo Biz
  This is a HUGE mistake I see photographers around the world making right now, and it's costing them thousands of dollars which should have been theirs!
  Published 13Feb2012, viewed 81 times

• Photography Marketing & Selling Secret #25: The Best List To Market Photography To
  There is one list (which you already have!) that is the most amazing, effective and powerful list to market your photography to! If you want your photography marketing to really work well, here's the list to market to.
  Published 21Jan2012, viewed 110 times

• Photography Marketing & Selling Secret #24: Have An Amazing Guarantee
  One of the biggest photography marketing and selling "secrets" to booking more people on emails and the telephone, is your Guarantee. The stronger your guarantee, the more people will contact you.
  Published 21Jan2012, viewed 103 times

• Photography Marketing & Selling Secret #23: Never Post Your Prices On Your Website
  One of the biggest mistakes most photographers are making these days is they are putting their prices on their website. This has the effect of sending business away from them, instead of bringing people to them. Here's why.
  Published 30Nov2011, viewed 53 times

• Photography Marketing & Selling Secret #22: Project Your Images - Never Show them On A Monitor
  If you will present your photographs in the correct way to your clients, you will have much better sales, and your clients will get much more enjoyment out of their photographs.
  Published 07Nov2011, viewed 59 times

• Photography Marketing & Selling Secret #21: Never Let Original Images Leave Your Photo Biz
  Here's a major photography marketing & selling secret that so many photographers are totally missing. If you "get" this, it will dramatically increase your profits and cash flow.
  Published 29Aug2011, viewed 79 times

• Photography Marketing & Selling Secret #20: Photo Biz Design Secrets To Increase Profits Fast
  Photography marketing & selling is so vital to your photography success. Here's 8 important tips to making more money with your photography by making some simple, inexpensive changes to the way your photography business looks as a prospect or client walks in.
  Published 02Jun2011, viewed 208 times

• Photography Marketing & Selling Secret #19: Portrait Policies For Profit
  One of the biggest "secrets" to photography marketing and selling success in portrait photography is to be SURE you set the proven policies that will help assure you great profits, on your terms, and to stick to them. Here's the top 9 major policies for profit in your portrait photography business.
  Published 05Apr2011, viewed 211 times

• Photography Marketing & Selling Secret #18: Put Time Into Presenting Your Images!
  If you truly want to build a successful portrait photography business, it's vitally important that you invest the time necessary to present your images to your clients in person.
  Published 08Mar2011, viewed 184 times

• Photography Marketing & Selling Secret #17 - Three Powerful Phone & E-mail Tips
  In these challenging times for photography, here's 3 HUGE tips on how to make more money doing what you love to do.
  Published 22Feb2011, viewed 247 times

• Photo Marketing & Selling Secret #16: What To Say When She Asks You, "What Do I Get For That?"
  Here's exactly what to say when someone asks you "What do I get for that?" after you tell her your prices.
  Published 03Feb2011, viewed 117 times

• Photography Marketing & Selling Secret #15 - How To Present Prices To Prospects In Your Studio.
  It's not the price that matters, it's how you present the price. Here's the BEST way to present your fees to your prospects in your studio, in person. This is amazingly effective - and I gurantee you have NOT heard this ever before!
  Published 28Dec2010, viewed 175 times

• Photography Marketing And Selling Secret #14 - How To Present Your Prices On The Telephone
  Most photographers think that the PHOTOGRAPHY is the most important part of their business. But the fact of the matter is that if you suck at photography marketing and selling, then no matter how great your photography is, you will starve. Sad yes - but so true. And one of the most important areas of your business is the telephone.
  Published 24Dec2010, viewed 199 times

• Photography Marketing & Selling Secret #13 - Always Have A Pre-Paid Creation Fee
  Why is it so important to have a pre-paid, separate fee for you creating the photographs? The answer is that this way, you are charging for your extremely valuable TALENT & TIME, and the client/prospect will listen more carefully to you, respect you more, and end up ordering more images.
  Published 01Dec2010, viewed 135 times

• Photography Marketing & Selling Secret #12 - Always Meet The Client/Prospect Ahead Of The Session
  If you will simply take the extra time to meet with your clients ahead of time, on a day that is NOT the day of the photography, you will find they will like you more, trust you, plus the photography will be much better, and your sales will dramatically improve! It is SO worth the small additional time investment!
  Published 08Nov2010, viewed 179 times

• Photography Marketing & Sales Secret #11: Never Post Your "Originals" Online For The Client To Order
  One of the biggest mistakes I see portrait photographers around the world making today is this: They put a huge amount of time & effort into creating the photographs - making them the best they can possibly be - and then they simply post the images online for the client to go there and place their order. This is a tragedy!
  Published 30Sep2010, viewed 166 times

• Photography Marketing Success Secret #10 - Examples Of Unique Factors For Wedding Photography
  In previous articles, I have explained how important it is to have at least 10 "Unique Factors" for each product line you offer. Your Unique Factors help people make the decision as to why they should hire you, rather than some other photographer in the area. I also gave you some specific examples of our Unique Factors for Portrait Photography.
  Published 12Jul2010, viewed 235 times

• Photography Marketing Success Secret #9 - Specific Examples Of Unique Factors For Portrait Photog
  Who cares how "good" your photography is if no one knows you exist or hires you? One of the little known secrets to our photo success is our "Unique Factors" which we use in all our Photography Marketing & Selling. Here's some examples!
  Published 30Jun2010, viewed 203 times

• Photography Marketing Success Secret #8 - Using Your Unique Factors In Your Photo Marketing
  If you can't tell a prospect what is unique and special about you, then there's only one thing that's going to determine where she goes for her photography - THE PRICE - and you're dead - because there's always someone who will do it for less!
  Published 17May2010, viewed 189 times

• Photography Marketing Success Secret #7 - Sound Successful To Drive People To Hire You!
  What you say to others in your community is way more important to your photography marketing success than you might ever expect. Here's some valuable pointers and tips.
  Published 06May2010, viewed 159 times

• Photography Marketing Success Secret #6 - Act Successful To Become Successful
  It's a proven fact: You must act successfully to become successful! This involves your mind-set. How would you act if you were really tremendously successful? Now, we aren't talking about being arrogant here, or talking down to your prospects and clients.
  Published 25Apr2010, viewed 167 times

• Photography Marketing Success Secret #5 - Dress Like You're already Successful
  Photography Marketing Success requires you to know and use secrets that they don't teach us in school. Here's the 5th big secret to photography marketing success.
  Published 19Apr2010, viewed 190 times

• Photography Marketing Success Secret #4 - Look Successful To Drive People To You
  I've spent over 40 years discovering what I call "Photography Marketing Success Secrets" - those secrets which will cause you to earn the greatest amount of money in photography with the least amount of time and work.
  Published 12Apr2010, viewed 172 times

• Three Photography Marketing Secrets You Should Know
  There are three photography marketing secrets you should know. These three secrets are life-changing, and no one has probably ever revealed them to you - until now.
  Published 29Mar2010, viewed 211 times

• Photography Marketing Checklist For Your Photo Success
  Whether you like it or not, how well you craft your marketing and sales efforts will determine the level of success you achieve with your photography. Here's a great checklist.
  Published 21Mar2010, viewed 455 times

• Photography Marketing Success Secret #3 - Don't Look For The Magic Pill
  Have you ever wondered why some photographers are successful - even in tough times - while others are not successful - even in great times? What is it that separates the winners from those who are struggling?
  Published 26Feb2010, viewed 184 times

• Photography Marketing Success Secret #2 - Market & Sell The Emotion, Not The Paper
  Marketing is the "engine" of your photography business. Do it right and prosper. Do it wrong and starve. Here's how to do it right.
  Published 22Feb2010, viewed 297 times

• Photography Marketing Success Secret #1 The
  Who cares how "good" your photography is, if no one knows you exist? Photography marketing is the backbone to your success in the photograph business. Here's my 4 part photography marketing plan.
  Published 14Feb2010, viewed 181 times

• Photography Marketing Tip: 8 Steps To Getting Free Exhibits Of Your Photography
  Most Photographers Don't Understand That The Backbone To The Photography Business, The "Engine" If You Will, That Drives The Photo Business, Is Getting Lots And Lots Of Qualified People To Know You Exist, And To Call You Now.
  Published 07Feb2010, viewed 258 times

• Start A Photography Business The Smart Way: Key #3 - Photography Marketing
  The third key to starting a successful photography business is marketing. Do it right and prosper. Do it wrong and struggle. Here's 4 secrets to photography marketing.
  Published 19Jan2010, viewed 301 times

• Start A Photography Business The Smart Way: Key #2 - Selling
  Starting a photography business is like starting your car - if you have the "keys" it's a whole lot easier and faster than if you don't have the keys. Here's key #2 of the top 3 keys to starting a photography business.
  Published 12Jan2010, viewed 280 times

• Start A Photography Business The Smart Way: Key #1 - Pricing
  Starting a photography business is like starting your car - if you have the "keys" it's a whole lot easier and faster than if you don't have the keys. There are 3 major keys to starting your photography business (or improving the one you already have) . Let's talk about the first "key" in this article.
  Published 29Dec2009, viewed 277 times

• Photography Marketing & Selling - The BEST QUESTION To Ask To Build A Successful Photo Business
  Your photography sales skills and marketing skills are intertwined. What good does it do to be a master photo marketer if when a prospect contacts you because of your marketing, you screw it up and lose her because you can't sell on the phone when she calls?
  Published 19Dec2009, viewed 241 times

• Sales Secrets Revealed - 3 Laws To Selling Anything To Anybody
  There are three major laws in the world of selling that many salespeople violate. Becoming aware of these three laws, and using them in every sales presentation you do, will assure you of higher sales averages, and more closed sales today.
  Published 16Dec2009, viewed 247 times

• Photography Marketing Tip: The Power Of Determining Your Target Market For Your Business
  Good photography marketing is more about "picking who" than it is about just trying to blindly "get your name out there" to everyone.
  Published 04Dec2009, viewed 232 times

• Photography Marketing And Selling Tip: A Proven Way To Get More Customers Into Your Photo Business
  Forming a list of your Unique Factors, and using them all the time in your dealings with your prospects will dramatically increase your bookings, sales, profits and cash flow in your photography business.
  Published 27Nov2009, viewed 237 times

• Sales & Selling Tips: 5 Secrets To Turning Callers Into Paying Clients & Customers
  Most businesses totally screw up the telephone selling aspect of their business. They end up sending a huge percentage of their callers away (to their competitors) because they don't know the five big secrets or techniques to closing telephone callers and getting those callers to take the "next step."
  Published 19Nov2009, viewed 199 times

• Photography Business Tip: An Amazing Photography Sales & Pricing Secret
  Effectively pricing your photography services involves more than just assigning prices to certain sizes and trying to convince people to "buy stuff." To be truly successful in your photography business, you must consider human psychology, proven sales principles, and blind human nature. Here's an amazingly powerful "secret" that very few photographers know.
  Published 18Nov2009, viewed 269 times

• Photography Marketing and Advertising Tips: An Amazing Free MarketingTool Every Photographer Needs
  If you want more paying clients in your photography business, this "tool" is going to be extremely valuable to you - and it's totally FREE to set up and use! It just takes a few minutes of your time. And the results will amaze you.
  Published 05Nov2009, viewed 184 times

• Photography Sales And Selling Tips: 7 Power Words That Will Skyrocket Your Sales and Profits
  The words you use are extremely important to your success and cash flow. In fact, using the correct words is one of the easiest ways to improve your photography sales and profits.
  Published 30Oct2009, viewed 288 times

• Photography Marketing: Getting Free Displays Of Your Photography Is The Single Best Way To Advertise
  Five key reasons why getting free displays all over town will bring highly qualified clients to your photography business - regardless of the economy.
  Published 27Oct2009, viewed 309 times

• How To Get And Use Client Testimonials As A Powerful Photography Marketing & Business Building Tool
  Here's how to get and use client testimonials as a powerful photography marketing and business building tool. It greatly increases the credibility and persuasiveness of your marketing efforts.
  Published 15Oct2009, viewed 184 times

• 7 Valuable Secrets For Photography Marketing - Both Online And Off Line
  These are 7 of the most important, little known secrets to having your marketing and advertising be more effective. This is written specifically for professional photographers, but frankly, the items talked about here will work for every type of business. Use these tips as a checklist every time you work on your web site, your advertisments, and your sales letters.
  Published 09Oct2009, viewed 652 times

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