Article Directory :: Authors :: B :: Chris Bucholtz Articles

Articles by Chris Bucholtz

• A 10-Step Guide To Buying CRM
  This 10-Step Guide To Buying CRM will ensure that you make the details of your business part of the CRM purchase decision and help you match what you need to the products and services available in today's market.
  Published 27Mar2012, viewed 356 times

• Social CRM: Four Pitfalls To Avoid
  If you're new to social media and social CRM, here are four mistakes to avoid when you consider how to use social media to boost business performance.
  Published 24Dec2011, viewed 112 times

• The Five-Step Path To An Effective Social CRM Strategy
  Get the most out of using social media in your CRM efforts with this five-step guide to social CRM strategy.
  Published 06Dec2011, viewed 91 times

• What Is Social CRM And Why Should You Care?
  Through social media "channels" like Facebook and Twitter, customers are now voluntarily providing the sort of information about themselves that businesses have coveted for years. This article describes how you can use social media to put this information to work boosting the "intelligence" of customer databases, increasing sales, improving service, and making marketing more precise.
  Published 15Oct2011, viewed 71 times

• Is Your Medium-Sized Or Small Business Ready For CRM?
  Not every business needs a customer relationship management (CRM) application. This article describes how you'll know when CRM is right for your medium-sized or small business--and what to expect when you implement a CRM solution.
  Published 08Oct2011, viewed 71 times

• What Can CRM Do For Your Medium-Sized Or Small Business?
  As a medium-sized or small business owner, you're living the discipline of customer relationship management (CRM). You're building and nurturing customer relationships face-to-face--every day. But as your small business grows to a medium-sized business and beyond, the amount of customer information you accumulate will eventually require some kind of technology to manage it.
  Published 22Sep2011, viewed 60 times

• Five Ways Business Managers Sabotage Their CRM Implementations
  CRM success depends on adoption - that is, the buy-in from your end users and their full use of your CRM system. Nothing will so surely undermine your CRM investment than users who avoid or work around a CRM solution. All the detailed plans, arduous research, vendor negotiations, and deployment efforts in the world can be completely negated if your users fail to use the system.
  Published 14Sep2011, viewed 78 times

• Social CRM And Seized Opportunities: The Keys To Customer Loyalty
  Improved customer loyalty is often cited as a desired by-product of a Customer Relationship Mangagement CRM implementation, and even more so as social CRM becomes an important tool for business. Knowing more about your customers and the history of your interactions with them certainly helps you understand how to keep them coming back.
  Published 07Sep2011, viewed 161 times

• What's Holding Back Social CRM, Mobile CRM And Customer Service?
  Social CRM will become a critical tool and continue to grow in importance as customer acquisition continues to be difficult, and the value of mobile CRM will becoming readily apparent. So why isn't every business acting on the trends?
  Published 26Aug2011, viewed 103 times

• The Challenge Social CRM Presents To Medium-Sized Businesses
  One of the great promises of Social CRM is that it gives quick, creative smaller companies the opportunity to develop the same sort of customer relationships that larger companies could afford to create. Where is Social CRM's sweet spot?
  Published 13Aug2011, viewed 83 times

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