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An Advertising Primer for Newer Marketers

By Chris Endres

Republish: EasyPublish™
Published: 09Jul2008
Word count: 572
Viewed: 246 time(s)

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Newer marketers approach the vast possibilities of advertising on the internet and wonder how to start. There are so many possible venues for presenting their ads that it can be boggling trying to figure out what to do. The critical problem overlooked by the newer marketer is not so much where to start, but what to start with.

The newer marketers thought is that to make money on the internet all you need to do is show others the valuable product or service you have to offer. While you can experience a good measured amount of success just putting your product out for others to see and buy, there is actually a better way.

Before you consider selling your product, service or information, first consider the relationship with the person you hope to attract. If you believe you have something of value to present to them now, won't you have other products you will desire to share with them as you grow in your sales experience? Won't you want to maintain a life long relationship with your customer once you find them?

It is this thinking that justifies leading all your promotional activities with name and email capture. Newer marketers always ask how to build a list while they are promoting an affiliate opportunity that doesn't seem to be going anywhere, or conducting other advertising campaigns and experiencing lackluster results.

The most successful marketers on the internet have coined the phrase "The Money is in the List" and they are right. Establishing a relationship over time with your customer is the goal. Retaining a customers appreciation, trust and respect should be the first goal of the newer marketer.

Generating that appreciation should start with establishing a link with your customer. Just as when you make a new friend and exchange contact information, you should also consider every person who visits your offer a potential lifelong friend. What's better than making friends with people that you enjoy and that enjoy you?

A newer marketer should look first to establish a contact page that asks for this information before the visitor gets to the solution they are providing. Weigh out what you value most. Would you rather make a sale right now or make a customer you can continue to sell products and services to for years to come? The answer to those questions will make the difference of success or failure to your online business activities.

To accomplish the email capture page, you will need an Auto Responder service. This service will allow you to generate your messages to your new customers and will send those messages out at intervals you set. Most of the highly professional Auto Responders range in price from $17 to $20 per month.

After you establish an account with an Auto Responder, you will then need to have a simple HTML page made for you, or you can make one yourself with a little effort. Once you have your auto responder and your page you are almost ready to go.

Use your auto responder to send people to a thank you page that asks the visitor to confirm and "whitelist" your email address so that the visitor will always be able to receive your emails. When your visitor clicks the link in their email account, have that link lead them to your sales page. This way you are establishing contact with a customer and potentially making your sale.

Chris Endres spends a lot of time studying new trends in Social Networking and Advertising. An exciting new trend emerging in marketing is being called Social Network Advertising. This new advertising platform is turning heads in the largest corporations. To learn how you might leverage a unique advertising advantage visit this ASD Ad Cash Generator review.

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