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3 Offline Marketing Tips to Drive Traffic to Your Website

By Chris Makell

Republish: EasyPublish™
Published: 16Sep2010
Word count: 457
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If you’re a small business owner focused on getting people to know who you are and what you offer, then you may be missing these 3 offline marketing tips for driving traffic to your website. You see, it’s not all just about social media!

Investing your time in a couple of these marketing tips, can increase your traffic exponentially!

Tip #1 – Use your business card to advertise your “gift” for visiting your website

Hopefully, by now, you know that people need a reason to come to your website besides your gorgeous face! They want to get “something” of high value like a tip, special report, audio or video for their investment of time in visiting your site!

So you should consider using your business card to advertise your “reason” or free gift – not just the url for your site. The back of your business card is typically blank, use that space to advertise why they should come to your website. For instance, on my business card, I tell people that they can receive a free special report to help them save time and money, just by going to my website.

If you’ve gone through all the trouble of creating the special offer, then tell people about it! Put your business card to work as an unpaid sales person doing your free advertising!

Tip #2 – Replace the “Warm Regards” or “Sincerely” on your email closing

Did you know that the “close” on your email could help drive even more traffic to your website? Neither did I! Until…I looked at my website statistics and saw where visitors were coming from. Imagine my surprise to find the traffic from my email closing was ranked #3!

So don’t miss this opportunity to add “visit my site for my special gift to help you do X”. You can still close with “affection”, but be sure to include a link to your website. Little do you know…people actually do click on it!

Tip #3 – Create an “appetizer” and drive traffic to your site to get the ‘full meal.”

After you’ve created your special “free gift”, create a tip sheet or record an audio or video of a “juicy nugget” from it. You can share it when you’re meeting prospects, speaking, networking or emailing a tip to a client. And promise more of the same if they go to your website to get the whole thing!

In order to put these tips to work for you, you must start with a high quality, high value special “free gift” that prospects and clients will want to get their hands on.

So start there then use these simple, proven and offline-marketing tips to get more traffic and more leads into your pipeline, today!

Chris Makell helps coaches, consultants, and other solopreneurs create profitable businesses by showing them what to do and how to do it, using proven marketing strategies. To learn how to make more money doing what you love, visit www.RadianceMarketing.com to claim your free special report, "7 Surefire Ways to Get the Most out of Your Time and Marketing Dollar."

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