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How To Think Big About Your Business To Attract Bigger Clients

By Chris Makell

Republish: EasyPublish™ Published: 17Jan2011 Word count: 810 Viewed: 196 time(s) Get Free Content For Your Site

How often have you heard the comment, "think big/play big or go home?" For some strange reason, I visualize this comment in the sports world. But it feels like a great motivational quote for the corporate world, right?

So let's use it for our service-based business. How do you think big about your business?

Well let's first explore why that should even be a question! Shouldn't all business owners think big about their business? Of course they should. Do they? Not always.

I have discovered a little, "low business self esteem" out there. In this current environment, too many business owners are afraid to do what would come naturally for them. They're frozen in fear and apprehension about making offers, educating their prospects and clients as well as standing tall and confidently in their business.

This "low business self-esteem" keeps you playing small. It is also a self-fulfilling prophecy.

If you continue to "think/play' small, you attract small clients and you remain a small business.

Let's shift out of this "small" thinking and spotlight how to "think big" by understanding what that means and then I'll share three steps to release the fear and open you up to bigger thinking, bigger clients in your business.

To "think big" in your business doesn't mean to create a bigger program, product or service. It doesn't mean charging more, adding more, more and more. That's not thinking…it's doing.

=> How to think big in your business

Thinking bigger means to "be" in the head and heart of your client.

- What is it that they truly want and value?
- What are their deepest challenges and fears?
- Are they looking for a way out, a path to or a person who can help them create a new and different result than before?

Thinking bigger means going beyond what you know today and creating the knowledge that your clients will need tomorrow. Where are you clients going in their "thinking" and "doing?" If they are doing the same thing and trying to create more efficiency in the process, how can you help them take a step up to include greater effectiveness as well?

In one of my corporate positions, I worked with a brilliant vice president. He was the first to teach me that we often automate a "bad process" and call it better. Isn't that interesting? We will actually shorten the time it takes to process something that we shouldn't be doing at all. Instead, we should improve the process and make THAT more efficient. Then your return is exponential! Now that my friend is how to "think big!"

So where can you help your clients improve an existing process and gain greater efficiency, savings and results? You see, that's where we need to go as service professionals. Not in delivering the same process over and over, but improving upon it so that it yields greater effectiveness and efficiency. Then we can serve bigger clients at a higher level and THAT is what they are willing to invest in.

=> Three steps to "think big"

Your three steps to release the fear (though I think I can feel it easing already!) and begin to "think big" in your business and attract bigger clients are:

Step #1 - Take your foot off the gas and look at how you can improve your existing program, product or service to create more effectiveness.

Step #2 - Put your foot on the brake and examine where you can create more efficiency so that your "speeding up" a good and effective process.

Step #3 - Share the results and your "thinking" with your clients. First they will be incredibly impressed with the high level approach you take to creating more efficiency and effectiveness in your own business. Second, it will demonstrate to them that to invest with you has a higher-level return.

Many service professionals want to "appear" really smart and accomplished for their clients so that they don't question their ability. But if you show your clients how you "think" in your own business, they will trust your skill and depend on it to help them "think" in their own.

You see thinking big in your business is not so much about the "doing" as it is about how you "think" about your business. And it yields tremendous returns when you share that information with your clients.

You can begin to "think big" about your business today and create better results so that you attract bigger clients, tomorrow.

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