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Is Your Message Client Attractive?

By Chris Makell

Republish: EasyPublish™
Published: 15Jun2011
Word count: 523
Viewed: 155 time(s)

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Attending events, including networking meetings is a great testing ground to see if your message is clear and inviting, for both clients and partners.

As an entrepreneur, you likely spend hours perfecting your elevator pitch or short intro for when those 4 words are posed to you. You know what I mean…"What do you do?" Once you hear them, and you of course know that they're coming; you start the tape in your head, right? Go ahead, admit it…it's just between us! (By the way, been there!)

And while there are a ton of strategies that I've learned, that I teach and that I use to answer that wonderful question, it's so much more important to be clear about your message, BEFORE you attempt answering that question.

So what's the difference, you may ask, between your message and your elevator pitch or introduction? I'm so glad you asked…smile Quite frankly, if you don't' have a "message" you may likely create an elevator pitch or intro that leaves that glazed look on their faces!

Your message is what your business is about, who you are to lead it and why you believe it exists to help your clients. So for instance if you are a virtual assistant, your business is about helping your clients grow their business faster, by offloading the administrative and non-money-making tasks. In addition you support that growth by leveraging the skills and expertise that have built your own business.

Having that message as a base, when someone asks what you do, you can tailor your message to them, by first asking what they do. Then you are able to use your elevator pitch or intro to show how your skills and expertise in growing your own business positions you to help them grow theirs.

You see, no one cares about what you do if you cannot demonstrate that you care about what they do. And by being clear in your message, you're able to customize it to the person with whom you're speaking.

That's what makes the connection, that's what creates the partnership, that's what gets you a client and that's what grows your business.

Get "clear as a bell" on your message to make it client attractive! Here are just a few questions to get you started…

- Who are you?

- Why are you in business?

- What are your skills and expertise?

- How does that help your ideal client?

- Why should anyone care about who you are and what you do?

I actually think that last question should be first, because it will likely trigger a lot of the reasons that you are in business and how you help your clients.

Start there, create your clear message and ring your bell so that those who are looking for you now, can grow with you.

Chris Makell, marketing mentor/coach, is particularly skilled at guiding her service professional clients to "Think Big…Play Bigger" and successfully create 6 & 7 figure businesses. Claim your free special report "5 Critical Steps to Get High Paying Clients, Today" at http://www.chrismakell.com/specialreport/

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