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Conscious Business: How Vulnerability Helps Your Business Grow

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Published: 24Jun2008
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If you're reading this right now, it's pretty safe for me to assume that you are (or want to be) an entrepreneur. You're likely filled with creative ideas and numerous ways in which you want to share your gifts with the world while getting paid well. This, after all, is part of what makes you a conscious entrepreneur... you want to make money AND make a difference, big time!

One of the characteristics you may possess as a conscious business owner is strength. I know this is true for me. I've been through so much in my business that I have acquired a tremendous amount of strength, especially during the times of adversity. Let's face it, it takes strength to wake up everyday and pursue your dream when the odds look like they're stacked against you. It takes strength to stay focused on your goals when life throws you a curve ball. It takes strength to stay true to who you are, when other people pile their expectations on you. It takes strength to endure in what can be a very challenging and uncomfortable journey at times. But, as an entrepreneur, you wouldn't have it any other way.

However, strength (as we commonly think of it) is an illusion. And, this is the next gift I want to share with you from Las Vegas.

Gift #2: Your strength comes from your vulnerability.

When I arrived in Las Vegas recently, my colleagues would never have guessed what was going on inside of me. On the outside, it was apparent that I'm experiencing a lot of success: my book The Freedom Formula was just released, my new website was launched, my clients are making great strides, I recently hired four new team members to help manage the growth in my business, I have a clear vision of the next phase of my company.... I'm living in the "sweet spot" where gifts are manifesting every single day in surprising and awesome ways.

You'd think my feelings of strength and confidence would also be at an all time high. You'd think I would have bound up to the front of the room when it was my turn to share and rave about all of the great things happening to and through me. Now, I certainly could have played that role when I was speaking to my colleagues, but something inside me knew I had to be brutally honest with myself, and with them. And, so I proceeded to share some of the "wins" I was experiencing... and then proceeded to be completely vulnerable (as I'm being right here, right now, with you) and share with them that my confidence felt like it was plummeting. After they picked their jaws up off the floor from the shock of my statement, they gently asked me to tell them more about what was going on. And, I did.

I shared the struggles, fears, doubts and challenges that were surfacing along with my victories and successes. I allowed myself to let go of any feeling of how I "should" be and showed up exactly how I was in that moment. And, as a result of being vulnerable with my trusted colleagues, we all engaged in a meaningful discussion about the common challenges we (as entrepreneurs) face. The challenges we discussed were not about the external aspects of our business like marketing, systems, websites, strategy, etc. Rather, the discussions were around our spiritual connection, mission, mindset, passion, purpose and our desire to EXPERIENCE ourselves at our best THROUGH our business.

Somewhere in the middle of our deep conversation, I could feel my confidence and strength being restored. All I needed was to be authentic, honest and vulnerable with my trusted colleagues. And, allow myself to receive the abundant gifts that came forth from our deep conversation. What I discovered is that I wasn't alone in my feelings of fear and doubt. And, that all of us (at one time or another) face these doubts in order to move through them.

I think where entrepreneurs get in a real "pickle" is when they feel they always have to show their strength; when they force themselves to appear like they "have it all together"; when they don't have a space to simply BE and SHARE their truth.

So, I invite you to create safe and sacred relationships with colleagues you know, like and trust. And when your feelings of fear and doubt begin to surface, rather than willing or forcing your way through it, allow yourself to be authentic, honest and vulnerable. It is in THAT space where you'll receive the abundant gifts that arise around and within you the moment you BE exactly who you are.

Christine Kloser, author of The Freedom Formula, helps small businesses put soul in their business and money in the bank. If you want to enjoy a purpose-driven business and a soulful life, send for my free Conscious Business Success Kit, which includes my report, How to Avoid the 3 Massive Mistakes Made by Conscious Entrepreneurs and audio, 7 Strategies Entrepreneurial Authors Need to Know Before Writing a Word, at LoveYourLife.com.

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