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Top Tips For Choosing A Freelance Writer

By Ciara Sarkar

Republish: EasyPublish™
Published: 30Jan2012
Word count: 904
Viewed: 66 time(s)

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So you need a freelance writer? Great! Now, how to choose one? Simply type in 'freelance writer' into Google and bam...thousands upon thousands of freelance writers. Harder than you thought hey? Choosing a freelance writer is not as easy as it looks. Sometimes you can be left with too much choice. Picking someone who can write does certainly help but there is more to consider than just that. A good freelance writer is someone who understands how great, creative and nicely worded copy can help your business. In fact most freelance writers are extremely pernickety, grammar obsessive people!

Here are some top tips to consider when choosing a freelance writer:

Check out their website

As a copywriter or freelance writer their own website should really stand out. It should be showing you exactly what you could achieve if you were to use their writing skills. Leigh Cooke Southampton points out that "The content of their own site should give you an insight into their style, ability and content writing. Let's face it, you wouldn't hire a cleaner whose own house was filthy".

Testimonials are another good sign of a freelance writers skills. Clients feedback counts for everything so have a look for those!

Have a sneaky peak at their their back catalogue

As they say, the proof is in the pudding. Check out all the article writing, content writing and website copy that they have done for others. This will give you a good indication as to whether their content writing is in line with what you are looking for. You will also get an idea as to the types of clients they have worked for. If you can't find what you are looking for then just ask.

Are they an SEO guru?

One fundamental aspect of writing for online is SEO or Search Engine Optimisation. If a copywriter writes online content and is unaware of this then you may want to reconsider. As most people in 'the business' know, it is pretty important. I mean where would the online world be without Google? Leigh Cooke Southampton understands just how important SEO copy is to your business.

Being an SEO writer is key to a freelance writers business also. It will help your website to be ranked higher by Google by ensuring that key words and phrases are used in the body of your content. So for example, if you sell ice cream and a content writer doesn't use the word 'ice cream' in your content then they haven't really done their job properly.

Location, location, location

You may find yourself asking, is location important? Well the truth is not really. Most freelance writers work remotely. You may find that you will work better with a face-to-face meeting but most freelance writers are able to work from their own office. With the likes of online chat and Skype remote working is easier than it ever has been. You can even tour their office without having to leave your desk!.

One other thing to consider when choosing a freelance writer is how easy are they to contact. If after several calls you still can't get hold of them then you know that this could be harder than you thought. A freelance writer is no good to you if they are still in bed or always on holiday. A freelance writer should be easily accessible. Having their contact details on their website is also a good start!

When do you need it? Yesterday!

So you need your website copy quick then do you? Freelance writers can often work to quick deadlines. If a freelance writer can work to your deadline and help get you out of a sticky situation then they are worth hanging onto. Business is fast these days and speed is of the essence. But quick work should not mean sloppy work. A good freelance writer will still make sure that their copy is readable and spot on with grammar and punctuation!

The best things in life are worth the money

Do your research! A quality freelance writer does not come for free. Sometimes the best things in life are worth paying a bit more for. Make sure that you look at the quality of their work. Leigh Cooke Southampton says that you should always check out their article writing and blog writing to see how you could utilise their copy writing services. In business you often have to spend money to make money and a freelance writer with a wealth of experience could soon become a great asset to your business. You may even find that a freelance writer is a welcome extension to your team.

So think carefully about your requirements. Look at the quality of their website and content writing. Oh and make sure you ask questions. A freelance writer will welcome questions! The more they understand you and your business the better the work they can provide for you. As a freelance writer curiosity is key. They say that curiosity killed the cat, but it never killed the copywriter.

salt. creates really brilliant words for your business. So if you feel like your business could benefit from website copy, marketing material, blogs or even Tweets why not visit us at salt.? We write things that get people interested in you. From one off projects to great big campaigns, salt. is the essential ingredient. Pop along to salt.

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