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Article Directory :: Writing & Speaking Articles
A guide to writing blogs Writing a blog for your company may seem like a simple task. Jotting a few words about exciting activities happening with your business here and there should suffice for a blog right? Copywriters who have been writing blogs for a while know the business blog requires so much more.
Professional copywriter, Leigh Cooke Southampton, says "writing blogs for business has a huge array benefits for your website and company". Blog writing gives you an opportunity to get creative with your copy, boost your SEO and connect with your customers.
Things to consider when starting a blog:
Create a blog calendar
Commit to writing the business blog
Your business blog tone
Blog topics
Becoming a blog writer takes a bit of time to get your groove. Blog writers are responsible for keeping the copy alive with passion and professionalism with a healthy dose of creativity, careful thought and accuracy.
In today's hectic business world, many find it difficult to put aside the time a business blog needs. Using a freelance writer offers expertise for your blog, website copy, article writing and more. Freelance copywriters bring in the skills without the overheads, allowing you to focus on running your business.
Professional content writers are experts in creating persuasive, engaging and easily-readable website copy. Expert blog writer, Leigh Cooke Southampton says "original, topical and conversational content with SEO writing is the key to successful blogs".
Benefits of writing a blog
A blog writer will boost your website SEO ranking, gain regular blog readers and enhance business credibility. High quality, structured blog writing can really help your company achieve its goals. Business blogs give your customers additional information about your company, products and services, offering further information that is useful to them.
Writing blogs
Whether you're thinking about starting a blog, or need a bit of structure or inspiration, here are a few hints and tips on writing blogs for business.
Are you a budding blog writer?
Get a blog plan together
Great blog writing
Targeting your audience
Getting on your readers level
SEO writing and blogs
How long should a blog be?
Engaging your audience
Blog organisation
Who should write a blog?
Anyone with a passion for your products, services and writing! Writing blogs should be a natural and fun aspect of work. Blog writers express, share, invite, inspire and promote the company's products and services. Invite a range of blog writers on board to write blog posts give your blog diversity and alternative voices.
Planning your business blog
Successful blogs need a plan with a degree of flexibility. Define your blog goals and how you'll measure its success. A defined blog calendar will keep your blog posts focused and regular. Customers enjoy consistency and regularity; therefore ensure your content writer meets your blog calendar deadlines. Hiring a freelance writer can assist you in your blog writing, SEO writing, website copy and article writing.
What should a blog be about?
After writing a few blogs about your business, you may run in to that little thing we call 'blog writer block'. Unfortunately, many business blogs start slip at this point, reflecting a lack of commitment and professionalism.
We all know blog content has to be fresh, topical and interesting for readers to keep coming back. Here are a few things to keep in mind when blogging for business:
Hints and tips
Opinion
How-to blogs
Trends in industry
Special news
Holidays
Special offers
Beware blog writers!
Special offers and promotional messages should be kept to a minimum. Save this exciting information for snazzy press releases. Avoid discussions religion, politics and downplaying competitors.
Who are your readers?
As a blog writer, you need to get in to your audience's head - find out what makes them tick. Business people are generally content driven, looking for solutions and need information quickly. Consumers have more time to peruse your content, and may require more information. Think about your reader's needs and what they are searching for on the internet.
Professional freelance writer, Leigh Cooke Southampton, says "writing a blog requires a high level of SEO writing, using keywords throughout your blog content."
What tone of voice should a blog be?
Blog writers have a high level of freedom in creating content. Everyone is human, so a friendly and conversational tone is a sure fire way to keep them coming back.
Blog writing tip:
Freelance writer, Leigh Cooke Southampton suggests creating a reader profile for your blog: What are their interests? What are they looking for? What sort of questions are they asking? What are the solutions you can provide?
Key words for search engine optimisation
Blog writers play a big part in the website SEO rankings. All blogs need to be unique, regular and useful to achieve greater SEO. Using keywords and phrases your audience is likely to search for on Google, Yahoo and Bing increase the hits on your website. Copywriter Leigh Cooke Southampton advises keeping it light on jargon and clichés.
Professional writing
Personal blogs with spelling and grammatical errors is irritating enough. Do you cringe when you see 'status updates' with errors? Well, business blogs with errors will lose business any credibility and authority you have. Keep on top of the basics. Ensure your spelling and grammar is perfect throughout.
Blog writing tip:
Copywriter, Leigh Cooke Southampton says "printing out your blog will highlight any mistakes you miss on screen". Alternatively, grab another pair of eyes to review your copy.
Blog organisation
People's attention span online is short. Very short! Therefore, blog writers should make their copy easy to scan. Subheads, bullet points, links and images help organise your blog and make it easy on the eye. If your subheads pique interest, readers will want to delve deeper in to your blog.
The blog title is an important part of your blog - it needs to be succinct, informative and engaging. Clever blog archiving allows older blogs to be easily accessed by readers who have just discovered your fantastic blog, and want to read more!
How often should a blog be written?
Regular blogs are a great way to keep your website copy fresh. A blog-a-day will certainly keep the search engines happy. Successful business blogs will add three or more blogs a week, with additional topical blogs. Lots of short, regular blog posts are much better than long and infrequent blogs.
How long should a blog be?
People read blogs for all sorts of reasons - entertainment, advice, information and inspiration. Blogs should be short and punchy. Blogs should be long enough to provide enough information and keep them coming back for more. Blogs with a word length of 250 - 300 is ideal, any longer creates an article! Article writing provides in-depth information on a particular subject - great for SEO and business credibility.
Blog conversations Blog writers and customers can engage in conversation via the business blog. As a blog writer, you are able to present your ideas while gaining insight in to your audience's needs. Many blog platforms allow you to moderate the comments, allowing you to filter unwanted spam.
Creative business blogs
It's a well known fact websites benefit from regular, fresh and useful content. A blog writer is the friendly voice of the company customers will enjoy getting to know.
Blog writers provide constantly fresh website copy. This guide to writing blogs gives you an idea of what needs to be considered in a business blog.
Many business people hire professional freelance writers to write the blog. Content writers are experts in SEO writing, article writing, blog writing and website content - all focused on generating greater SEO rankings, readership and customer retention. This in turn positively affects your business and ROI.
Freelance blog writers combine creativity, expert writing skills and SEO techniques to make your business blog shine.
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