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Article Directory :: Writing & Speaking Articles
Hook potential customers in with juicy website content. Easier said than done, right?
Website copy writing that is clear, concise and engaging is of high importance for modern business success.
Whether your business is small or large, old or new… great website content has to be fresh and innovative to stand out in the vast ocean of websites.
Why is website content important?
The internet is fast, furious and fickle. Yes, your customers have a huge range of companies to choose from on the internet. A simple click here or there can make or break your company. Simple website content techniques can help your website keep afloat the sea of businesses competing for your customer's attention.
Leigh Cooke Southampton says high quality website copy naturally generates website traffic, higher retention rates and positive sales conversion rates.
Need a kick start with writing website copy? Here are a few website content tips to get you going.
Let's get engaged!
Reel those quality customers in by giving them want they want. Understand their needs and deliver it, immediately.
Smart and effective copywriting throughout your website will enhance credibility, retain visitors and increase conversion rates. Website content writer, Leigh Cooke Southampton suggests creating a 'quality customer profile' to help target the message, including; occupation, lifestyle and buyer behaviour.
Top website keywords
Ensure your website has a high level of keywords within the copy. Relevant SEO keywords to your industry make it easier for customers to locate your business, therefore boosting your search engine optimization (SEO) ranking.
Freelance writer, Leigh Cook Southampton recommends using Google AdWords as a starting point, to discover popular keywords used for your industry, products and services.
SEO for your website
There is a range of SEO writing techniques writers should consider using when creating website content. Being on the first page of Google and other search engines allows greater visibility and visitor rate.
100% original content
Lots of keywords and synonyms
Regularly updated information
Back links from other sites
Useful information
People love great websites that provide information which is clear, practical and easy-to-use. Earn brownie points with search engines, by providing useful and original website.
Unique website content is very important. Any form of copying or plagiarism (even your own website) is frowned upon by the search engine spiders.
Clear and concise copy
When people are searching online, they tend to get bored. Quickly! If the website content isn't clean, clear and concise, a simple click of the mouse means you have lost your visitor and may never return.
Keep your website pages uncluttered so they are easy on the eye. Huge blocks of copy put people off reading. Here are a few website writing layout tips:
Web page summary - provide a short summary of what you are offering on each page
Website headings - clearly titled pages and headings for quick and easy scanning
Concise - website copy should be to the point so the reader doesn't have to find
Up-to-date
Outdated information is a massive turn-off for your customers. Ensure your website content is constantly kept up-to-date, including any product copy, terms and conditions, homepage information and blog content.
Regular content writing means your business is committed to providing the latest information to your customers.
Professional website copywriter, Leigh Cooke Southampton suggests starting a business blog, updating the blog posts a minimum of three times a week to keep your website active. A great technique for SEO!
Accurate website content
Accurate website content is essential for enhanced business credibility. When writing website copy, proof read your website content before setting it live.
Re-read it an hour later
Print it out
Get a colleague to proof read it
Check that the content writing for readability, accuracy and connection to customers. Leigh Cooke Southampton suggests reading the text backwards to check for spelling and grammatical errors.
Outsourcing website content
Professional freelance content writers allow you to focus on running the business, while your website benefits from creative, targeted website copy.
Many businesses find outsourcing the website content services highly beneficial. Freelance writers offer little overheads as they work remotely, while providing fresh and high quality website copy.
Freelance website writers can create a range of fresh, new copy for your website:
Website copy
Product descriptions
User guides and manuals
Regular blog writer
Article writing
SEO writing
Social media updates
Email copy
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