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How To Find A Copywriter

By Ciara Sarkar

Republish: EasyPublish™
Published: 09Feb2012
Word count: 699
Viewed: 46 time(s)

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Do you need a copywriter? Someone who is bursting with creativity? Is a complete 'attention to detail' freak? And also has the ability to ensure the writing captures, connects and converts readers to customers?

Searching for a professionally qualified copywriter with these writing skills can be a challenge. With hundreds of quality copywriters out there, here are a few tips on finding the best content writer for your business.

Why are you looking for a copywriter?

It is important to know why you are looking for a copywriter, and what you expect from an outsourced writer. Freelance writer, Leigh Cooke, advises "many businesses find that they do not have the time, budget or need for a full time, in-house content writer".

Freelance copywriters offer you the writing expertise, without all the costly overheads. Copywriters offer the flexibility to deliver ad-hoc projects or an ongoing copy tasks.

Overhaul of marketing communications

Freshen the website

Regular blog writer

Increase website traffic with SEO writing

Create professional articles or brochures

Updating existing and new product copy

Highly targeted email and direct mail

Special project requiring professional content writing

Whatever your reason for finding and hiring a freelance writer, they should bring fresh content writing to your marketing communications, excite your market and increase conversion rates.

Best place to find a copywriter

Copywriters are the secret weapon for successful advertising, engaging websites and professional articles. Searching for a copywriter usually starts online, on sites such as Google, Yahoo and Bing.

Here are 3 tips for finding a qualified copywriter online:

Search for a content writer with the skills your require - i.e. website copy, article writing, blog writer, SEO writing, content writing, marketing copy

Search for a content writer within your country - obvious, however, adding the location of your business helps you narrow down professional copywriters - i.e. copywriter UK, copywriter England, freelance writer.

Search for an experienced copywriter - high quality copywriters will have samples of work for you to see, and may offer details of companies they have worked with before

Find a copywriter that fits your needs

Finding and hiring a freelance writer is much like vetting any new employee. Once you've narrowed down a few eligible writers, take a look their skills before signing a contract.

Investigate the copywriter

Copywriters are creative and understand that first impressions count. So take a good look through their website. The website should be easy to read and navigate. You should find the services of a copywriter easily accessible and persuade you they are the best copywriter for you.

Contact the copywriter

Leigh Cooke says "It's best to contact the copywriter directly. You'll get a better idea of their copywriting experience and professionalism".

Ask questions such as:

How did you get in to copywriting?

May I see samples of your work?

What are the results of previous work?

How many revisions will you provide?

Can I see a sample copywriter contract?

What would be your strategy for this project?

How soon can you start this project?

Request a sample of copy

Get the reassurance you need in your potential copywriter, and request a sample piece. In doing so, you will be able to gauge whether you can work with them on a long term basis.

Simply produce a creative writing brief - short and vague or long and meticulous, a freelance copywriter will be able to provide a sample piece in the time frame you have specified.

Benefits of finding and hiring a great copywriter

Once you have found and tested your copywriter - hold on to them tightly! You should see results in a short space of time. Building a strong and reliable relationship with your copywriter, they will get to know your business and how best to connect with your customers.

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