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Handy Hints And Tips For Web Copy

By Ciara Sarkar

Republish: EasyPublish™
Published: 19Jan2012
Word count: 596
Viewed: 129 time(s)

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A picture is worth a thousands words, but is it really? Leigh Cooke Southampton states that, "The web is now a new medium, much like the radio or TV, and it provides a unique backdrop for marketing and communications." So writing website copy is not the same as writing a press ad or a commercial. Granted, most website readers won't tend to sit and read lengthy copy but if you grab their attention and use compelling enough website copy, well, chances are you will have them hooked!

If you are simply at a loss then do not fear...help is here. Here are some handy little tips to get your readers gripped when it comes to your website copy.

Simples

Simplicity is key. Too much information and you have bored your reader to tears. But make sure that you don't simplify it too much. Remember that your content writing needs to get your point across.

Scannable content

You may have put endless amounts of effort into your website copy but as all good freelance writers know, your content needs to be scannable. Your readers will need to pick out the key information. If it is buried in lengthy website copy then they may just give up.

Make sentences short. A blog writer or article writer knows that white space is your friend.

You talkin to me?

Talk to your reader. Be personal. Speak to them in a language that they understand. The art of being a good copywriter is to be persuasive but relaxed at the same time. The internet by nature is quite personal. A good article writer or blog writer will speak to their audience in a colloquial fashion. But don't get too personal or you are liable to offend.

A good analogy goes a long way

A great little tip from Leigh Cooke Southampton is to make analogies to things. "You know, things people can relate to. They can even be humorous." A blog writer will often use analogies to get a point across.

Get stuck in with SEO

Whatever you do, don't forget the SEO. Keywords are, well, key. A freelancer writer or copywriter knows just how to utilise a keyword. Leigh Cooke Southampton says that if you think about the terms you would search online and incorporate them into your website copy you will have started the SEO ball rolling.

Break. It. Up

Break up your website copy. Don't have long lines of copy. A good content writer will break up the copy with headings and subheadings. Also the use of lists and bullet points are helpful in website copy and they break it up.

Get yourself a website copy guru

If all of these helpful hints still leave you in the dark then get a pro in. A freelance writer or copywriter will know exactly what to do. From great comical analogies to SEO like you have never seen it before. Content writing is their bread and butter. Being an article writer, blog writer and SEO writer are the skills that they have at their fingertips. What could take you months to sort out and write could be polished in a matter of days.

Perhaps that's the key? There's your answer. You heard it here first, the key to successful website copy is to hire a copywriter.

salt. is the seasoning for your business. Here at salt. we love a good marketing campaign, one off project full of carefully constructed words. Whatever you are after from clever Tweets to blogs salt. has it all. To find out more come see us at salt.

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